There is only one constant. "CHANGE". That change is brought forward by everyday advancements in technology and innovation. Even, smartphones are invention from the past and things are moving fast. As a marketer, we need to have a better understanding of the technologies for the present and future. Natural Language Processing (NLP), Voice Search, Virtual and Augmented Reality, Virtual Assistants, Artificial Intelligence and Machine Learning, are to name a few. Let's take one of these crucial developments, machine learning and delve deeper into it and find out just how is it reshaping marketing.
Creating engaging content can be challenging for small businesses unless they have a content strategy prepared carefully keeping in mind the audience, competitors, search engines, and SEO. Here are a few tips for small businesses to create such engaging content:
Quoracreative brings you a fresh and up to date guide about top browsers out there. Stay safe, secure and private with updates and the latest information. We dive deep into nuts and bolts so you don't have to.
Here is a million-dollar question. Which is the best advertisement platform to promote our online content? Facebook or Instagram? The answer is never simple or straightforward. That is why it's a million-dollar question But we bring you the latest facts and trends to help you make better decisions and you can get most out of your money and time.
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Voice Search as we know it, though still perfecting, is awesome. It's 2019 and use of voice search Is gaining grounds like fire ants. What future holds for voice search. Let's see how some of the technologies if combined, can transform the experience for us.
Voice search is the natural way of doing a search on the internet. It is going to be done this way with majority searches being voice-based after 2020 we can an early adopter and optimize for voice search.
Influencer marketing is a fairly new form of marketing which involves collaborating with people with large social followings, engagement rate and influence over a targeted audience.
Where is influencer marketing headed. Influencer marketing is relatively a new kid in the town and many influencers and marketers seem to be riding the tide for now. But brands are starting to lose their cool. Some challenges and solutions to the problems the industry facing will face in 2019 and beyond.
Voice search allows users to perform a search by verbally asking a question in a natural language on a smartphone, smart device or a computer rather than using the traditional search. Expected to fetch 50% of the global search market, we need to get to work now. Facts, trends and statistics can help you formalise a good SEO and marketing strategy for voice-based search.
20% of Americans now own a Smart Speaker. There are over 10 Million voice-enabled units in circulation between Alexa and Google Home with over 20% of mobile queries being voice searches in 2018, growing to 10% by 2020. We will need well optimized, mobile-friendly websites and the location-based optimized information. What information can help with a good mobile marketing strategy? Top 100 facts for 2018 compiled!
Blogging is a major form of content marketing and both are highly integrated. Good blogging practice requires a focus on three metrics: Quality content, regular publishing and good design. Collaboration and editing support is important as is using engaging media like Images, videos and audios. Regular updates and research can build authority and thought leadership. If you are looking to delve into blogging as your content marketing strategy should start with learning the statistics, facts and trends.
For effective content marketing, we need to reach and influence decision-makers and focus on our audience, provide a simpler and better solution, strive to make our mark on the subject matter. If you want your content to work, make sure it's a serve users intent.
What is content marketing? Why is it important? What are the types of content marketing? Knowing the answers is essential for success. All your questions answered.
High-Quality content is the uncontested King of the digital marketing world. Many businesses have in-house teams but many others look towards outsourcing to an agency for their content marketing needs. How to decide? Your questions answered.
Content marketing is back on the driving seat. Many businesses have in-house teams but many others look towards outsourcing for their content marketing needs to a content marketing agency or freelancers. How to decide? Your questions answered.
Wondering if it's better to outsource your content marketing needs or if an in-house team is a better solution? Let's do a cost-benefit analysis.
Content marketing is getting a lot of traction and for many solid reasons. If you are one of those undecided, let talk about it.
Titles tags are crucial for SEO purpose, user experience and click through rate (CTR). In this article, we attempt to explain some of the myths, the basics, and best practices for HTML Title Tags (As of 2019).
HTML Elements are an important part of On-Site SEO. Google algorithms consider HTML Heading Elements along with content to understand the structure, subject matter and the purpose of your content. This article attempts to explain the myths, the basics, and best practices for the use of Heading Tags (H1-H6).
Content creation is mainly about adding value to your site, spread the word about your company, products and services. But underline aim always is to attract traffic and ultimately about conversion. As of 2019, "Quality Content Is The King" of digital marketing. Let's discuss how we can do this right by focusing high-quality content and achieve more by writing less.
Link building is a very risky strategy. You can easily burn your hands if you do not understand what you are doing. On the other hand, learned decisions, planning and earning links, always keeping in mind E-A-T (Expertise, Authoritativeness, Trustworthiness) and other Google guidelines can help your content with PageRank and then stay on top of search results for a much longer period
Having a fast loading site is crucial these days. It is a considered a very strong ranking signal by search engines and with Google recommendations for a page load speed to be 2 seconds or less, this something we cannot avoid.
We recently added Structured data to our article pages on our website. It's 2019 And Structured Data Is Crucial For SEO. If you are looking to implement Jason-LD formatted data in structured format, this can help.
Asp.net MVC is one of the most popular frameworks with web developers and employers. With Full Microsoft backing and support for open source, this framework is becoming ever more popular. Here are some of the most important concept in the form of brief QA for a fantastic interview.