Influencer marketing is a fairly new form of marketing which involves collaborating with people with large social followings, engagement rate and influence over a targeted audience.
Influencer marketing is relatively a new kid in the town and many influencers and marketers seem to be riding the tide for now. But brands are starting to lose their cool. Some challenges and solutions to the problems the industry will face in 2020 and beyond. Where is influencer marketing headed?
Voice search allows users to perform a search by verbally asking a question in a natural language on a smartphone, smart device or a computer rather than using the traditional search. Expected to fetch 50% of the global search market, we need to get to work now. Facts, trends and statistics can help you formalise a good SEO and marketing strategy for voice-based search.
20% of Americans now own a Smart Speaker. There are over 10 Million voice-enabled units in circulation between Alexa and Google Home with over 20% of mobile queries being voice searches in 2018, growing to 10% by 2020. We will need well optimized, mobile-friendly websites and the location-based optimized information. What information can help with a good mobile marketing strategy? Top 100 facts for 2018 compiled!
Blogging is a major form of content marketing and both are highly integrated. Good blogging practice requires a focus on three metrics: Quality content, regular publishing and good design. Collaboration and editing support is important as is using engaging media like Images, videos and audios. Regular updates and research can build authority and thought leadership. If you are looking to delve into blogging as your content marketing strategy should start with learning the statistics, facts and trends.
For effective content marketing, we need to reach and influence decision-makers and focus on our audience, provide a simpler and better solution, strive to make our mark on the subject matter. If you want your content to work, make sure it's a serve users intent.
What is content marketing? Why is it important? What are the types of content marketing? Knowing the answers is essential for success. All your questions answered.
High-Quality content is the uncontested King of the digital marketing world. Many businesses have in-house teams but many others look towards outsourcing to an agency for their content marketing needs. How to decide? Your questions answered.
Content marketing is back on the driving seat. Many businesses have in-house teams but many others look towards outsourcing for their content marketing needs to a content marketing agency or freelancers. How to decide? Your questions answered.
Wondering if it's better to outsource your content marketing needs or if an in-house team is a better solution? Let's do a cost-benefit analysis.