Influencer marketing is a fairly new form of marketing which involves collaborating with people with large social followings, engagement rate and influence over a targeted audience.


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Influencer marketing is relatively a new kid in the town and many influencers and marketers seem to be riding the tide for now. But brands are starting to lose their cool. Some challenges and solutions to the problems the industry will face in 2020 and beyond. Where is influencer marketing headed?


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Voice search is growing exponentially and more and more businesses are optimizing for voice based search. In this post, we bring you the top voice search statistics, facts and trends that can help you formalize a good SEO and marketing strategy for voice-based search.


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Did you know, 20% of Americans now own a Smart Speaker? Or that there are over 10 Million voice-enabled units in circulation between Alexa and Google Home? Or over 20% of mobile-based queries being voice searches in 2019, expected to grow to 30% by 2020?


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Blogging is a major form of content marketing and both content marketing and blogging are highly integrated. Good blogging practice requires a focus on three metrics: Quality content, Regular publishing and good Post Layout. Collaboration and editing support is important as is using engaging media like images, videos and audios. Regular updates and research can build authority and thought leadership. If you are about to start your blogging journey or already an accomplished blogger, knowing these top blogging statistics, facts and trends can help you stay on top of your blogging game.


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For effective content marketing, we need to reach and influence decision-makers and focus on our audience, provide a simpler and better solution, strive to make our mark on the subject matter. If you want your content to work, make sure it's a serve users intent.


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What is content marketing? Why is it important? What are the types of content marketing? Knowing the answers is essential for success. All your questions answered.


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High-Quality content is the uncontested King of the digital marketing world. Many businesses have in-house teams but many others look towards outsourcing to an agency for their content marketing needs. How to decide? Your questions answered.


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Content marketing is back on the driving seat. Many businesses have in-house teams but many others look towards outsourcing for their content marketing needs to a content marketing agency or freelancers. How to decide? Your questions answered.


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Wondering if it's better to outsource your content marketing needs or if an in-house team is a better solution? Let's do a cost-benefit analysis.


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