While outbound marketing focuses on sales, inbound marketing is all about building and maintaining meaningful relationships with your customers. Its main goal is to increase conversions and customer retention rates by delivering value. In this article, you will learn a the top proven inbound marketing tactics you should implement right now.


Read More

“FOMO” stands for the fear of missing out. Do you understand the power of FOMO approach to drive more sales? For example, did you know that 60% of Millennials make impulse purchases just because of FOMO? FOMO is a great tried and tested technique to make your visitors buy from you. Here are a few FOMO marketing techniques that will serve as your solid starting point.


Read More

Jeff Bezos, Founder of Amazon once said: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- For the last 20 years, with the take over of the internet, commerce has completely evolved. Did you know that there are more than 2 billion global digital buyers? That's 25% of the global population. More and more consumers are turning to online shopping and more than ever, positive online user experience means more business and profits. In this article we will discuss in detail UX design for eCommerce and a few ways to improve and measure its performance.


Read More

How to get the most out of your website content? It’s not enough to get it noticed by wider audiences. You need to put it in front of the right audiences. This is where finding relevant keywords and optimizing your content for them is critical. In this article you will learn best way to do keyword research, rank higher in search results, grow your organic traffic, boost conversion rates, and earn lots of high-quality back-links (naturally).


Read More