These days, marketing is all about how your brand is represented on social media and how you engage with your audience online. People are more drawn to a product or a business with the ability to interact with it through their online platforms. It’s definitely an element that has helped many companies and traders grow their business with more social media users joining every day. Many marketing techniques exist that companies use to promote their business, such techniques include social media interaction, virtual branding, and outbound SMS campaigns that are sent to potential customers. Here, we’ve put a simple and useful guide on how a business can market its products through the use of social media and text messaging.