While outbound marketing focuses on sales, inbound marketing is all about building and maintaining meaningful relationships with your customers. Its main goal is to increase conversions and customer retention rates by delivering value. In this article, you will learn a the top proven inbound marketing tactics you should implement right now.
There are many factors that influence successful content marketing. From page optimization to keyword research and everything in between. Content length, however, is one of the biggest concerns for content creators on the Internet. This is largely due to how subjective this aspect can be since it’s often based on several variables that differ between marketers. In this article, we discuss all you need to know about getting your content length right starting with the two main content categories below.
Brands strive for attention and they can get it easily if they have good marketing tools and practices at hand. Well, let’s face it, this is 2020 and there was no way the marketing realm could have settled with just one way that does it all. Brands needed something extra – something that would allow them to tap broader markets. Something like MLM, also known as Multi-Level Marketing. Let's have detailed look into what Multi level marketing (MLM) is and how it works.
Visual content marketing is one of the best ways to help you stimulate online growth and engagement. Written content will always have it's place but more and more online consumers are consuming visual content. Similarly more and the statistics show that visual content marketing has one of the highest Roi. In this article, I will help you learn about the best visual content marketing tips, tricks and hacks that you can incorporate in your marketing campaigns and boost your digital marketing efforts..
Video content is marching on. More and more businesses are joining the trend and using animated videos for marketing and promotions. did you know, an animated explainer video on a landing page has the potential to increase conversions for that landing page by as much as 20%. There are many animation studios out there but how to find the best one? In this article, I will explain, how to find 2D Animation Studios and things to look for when hiring a 2D animation studio.
To separate yourself from your competitors and really thrive these days, you can't spend a bunch of money to attract someone who will then make a single purchase. You want them to be happy enough with their experience that they not only keep returning - but spread the word as well. This is where animations come in. In this guide, I’ll cover potential of animated videos, their types, tried and tested ideas, tips and best practices that work best with animations,
Content is still king when it comes to online marketing, but the king of content is video. And even if more than 4.4 million blog posts are published every day, video is growing faster than ever to overtake written content. In this article, we are going to talk about video marketing vs written content.
Do you wish to keep your audience engaged with your product or service? If yes, then one the perfect solutions is taking the leverage of whiteboard animation videos. Here, I am going to walk you through a perfect guide to creating whiteboard animation videos.
In the age of fierce competition for the attention, how can we reach our target audience when most simply don’t trust advertising? Well, developing a sound influencer marketing strategy that best fits our brand can be the answer. In this blog post, I will show you how to develop a great, international influencer marketing strategy in 5 proven steps.
Every single sentence, blog, article, advertisement or post that you read has someone behind it who puts the efforts to write it down. Content writing is emerging as a bright career because digitization is reaching new heights. And there is more to content writing than just being a novelist or an essayist. Here we bring you 15 different career paths that you might have though are not relevant, but actually, can choose as a content writer
Did you know that 2 out of three consumers have a positive image of a brand after consuming related content? Or that long-form content generates 9 times more traffic as compared to short-form content?Content marketing is one of the corner stones of digital marketing. It helps if you know the vital statistics, trends and facts. In this post, we bring you the top content marketing statistics, trends and facts that can help you formalize a great content marketing strategy.
Running a a business is not easy, especially an online business. There are uncountable competitors and heavyweights you have to compete with. Though SEO is the best marketing strategy, trying to rank for organic traffic can take months. This is where Google AdWords comes in. In this article we will discuss why Google AdWords is so popular and what benefits can it bring to your business.
Content marketing is essential for small to medium businesses. From websites and blogs to apps and UX design, content is the most important business player that makes a difference. If you are a medium to small business owner or you are just a start up, these 10 evergreen content marketing tips can help you make most of your content marketing efforts.
Influencer marketing is becoming more popular than ever. In this tell-all guide, we are going to show you how to build a successful influencer marketing strategy by observing six essential things. Bonus Point: We will share some of the best influencer marketing tools that can help you find the right influencers and implement successful marketing campaigns.
How to get the most out of your website content? It’s not enough to get it noticed by wider audiences. You need to put it in front of the right audiences. This is where finding relevant keywords and optimizing your content for them is critical. In this article you will learn best way to do keyword research, rank higher in search results, grow your organic traffic, boost conversion rates, and earn lots of high-quality back-links (naturally).
Many small business owners often struggle with local link-building for SEO. As a small business owner, you may be intimated by SEO optimization or specifically, link building – and rightly so. Link building requires consistent hard work and smart strategy implementation. Weather you're starting fresh or trying your content to work for your business, these tried and tested strategies by industry experts can help your content rock with your audience.
SEO in 2020 is going to be an altogether different game than in 2019. If you still believe that keyword placement is the core component in the world of SEO, don't mind, but are you for real? For me, you are living under the rock absolutely. In this article I will explain some of the most important SEO techniques for 2020. (And yes, these are all white hat)
In this digital revolution, it is safe to say that a majority of everything transpires online. In this article, I will show you why digital marketing is extremely necessary for startups and how you can use digital marketing to help your startup win
Have you ever tried a reputation management tip that worked wonders? Let's look at some ways in which a good reputation builds your small business into a brand:
Who doesn't want the online customer base to grow? New customers mean more business. More important than that is keeping existing customers hooked up. Best ways to use content marketing to up your customer success.
Creating engaging content can be challenging for small businesses unless they have a content strategy prepared carefully keeping in mind the audience, competitors, search engines, and SEO. Here are a few tips for small businesses to create such engaging content:
Why should you, and should you not get involved in the guest posting and sponsored posting. A complete guide for interested bloggers, marketers, and anyone in-between.
Voice search is the natural way of doing a search on the internet. It is going to be done this way with majority searches being voice-based after 2020 we can an early adopter and optimize for voice search.
Influencer marketing is a fairly new form of marketing which involves collaborating with people with large social followings, engagement rate and influence over a targeted audience.
Influencer marketing is relatively a new kid in the town and many influencers and marketers seem to be riding the tide for now. But brands are starting to lose their cool. Some challenges and solutions to the problems the industry will face in 2020 and beyond. Where is influencer marketing headed?
For effective content marketing, we need to reach and influence decision-makers and focus on our audience, provide a simpler and better solution, strive to make our mark on the subject matter. If you want your content to work, make sure it's a serve users intent.
What is content marketing? Why is it important? What are the types of content marketing? Knowing the answers is essential for success. All your questions answered.
High-Quality content is the uncontested King of the digital marketing world. Many businesses have in-house teams but many others look towards outsourcing to an agency for their content marketing needs. How to decide? Your questions answered.
Content marketing is back on the driving seat. Many businesses have in-house teams but many others look towards outsourcing for their content marketing needs to a content marketing agency or freelancers. How to decide? Your questions answered.
Wondering if it's better to outsource your content marketing needs or if an in-house team is a better solution? Let's do a cost-benefit analysis.
Content marketing is getting a lot of traction and for many solid reasons. If you are one of those undecided, let talk about it.
Titles tags are crucial for SEO purpose, user experience and click through rate (CTR). In this article, we attempt to explain some of the myths, the basics, and best practices for HTML Title Tags (As of 2019).
HTML Heading Tags are an important part of On-Site SEO. Google algorithms consider HTML Heading Tags along with content to understand the structure, subject matter and the purpose of your content. If you want to learn about HTML Heading Tags or want to optimize your content using them, this article will explain all the basics and best practices for 2020
Content creation is mainly about adding value to your site, spread the word about your company, products and services. But underline aim always is to attract traffic and ultimately about conversion. As of 2019, “Quality Content Is The King” of digital marketing. Let’s discuss how we can do this right by focusing on high-quality content and achieve more by writing less.