Small businesses face various challenges. Among the biggest ones is getting noticed by potential customers. After all, when there are big fishes in the sea, it is quite difficult for the small ones to leave an impact. One strategy that can go a long way in helping small businesses is local SEO. In this article we explore all the why's and how's about local SEO for small businesses.

Gone are the days when you only have to run a marketing campaign to make your business successful. Today, we live in a digital world where you have to make all kinds of efforts on different platforms to ensure that your business becomes a success. In this blog, I am going to share some of the most important tips and tricks that’ll help you in making your outreach strategy fruitful. Let’s dig in and find out how you can improve the rankings of your business with the help of an effective outreach marketing strategy.

Every marketer/blogger's golden dream lies in having tons of traffic directed to its site. Following the numbers, 61% of professional marketers struggle to find out what content is relevant to their audiences, and 50% of them are challenged by finding out what is the main purpose of their customers' journey.

The old methods of promoting your brand and increasing exposure aren’t enough anymore for today’s marketplace. Adapting to the changes in the business world means implementing digital methods to take your business to the next level of success. Search Engine Optimization (SEO) can boost your rank in the search engine lists, giving you the chance to get noticed faster and gain more organic traffic. Making Google see that your platform is worth that high rank is the priority to ensure you get the recognition, exposure, and success you aim for. Read on to learn more about how beneficial SEO can be to your business’s marketing efforts in many ways.

Search engine optimization, or SEO, should be a part of your marketing plan if you intend to establish a strong online presence, regardless of whether your business involves a dispensary with a brick and mortar shop, or you are legally selling cannabis online.

“Voice Search” is another latest addition to the list of SEO expert headaches.. Well, not the latest anymore, in fact, voice search is not a thing of the future but the present. And another interesting fact is, most websites are, unfortunately struggling. It is only natural given that as voice search technology experiences developments, market expectation also shifts accordingly. Don't worry, you are in safe hands. In this article, We have compiled the best tips that can help you in balancing the SEO strategies and rank your website for search listing and voice search.

There are many factors that influence successful content marketing. From page optimization to keyword research and everything in between. Content length, however, is one of the biggest concerns for content creators on the Internet. This is largely due to how subjective this aspect can be since it’s often based on several variables that differ between marketers. In this article, we discuss all you need to know about getting your content length right starting with the two main content categories below.

CTA is the last leg of your content marketing journey. It's not easy to make your fans, followers, and readers do something. Call to Action (CTA) has a whole human psychology behind it. In fact, writing CTA that work, require great care, knowledge and experience. In this CTA guide, I’ll provide you with tried and tested tips for writing brilliant CTA for Social Media.

A User Experience Audit (UX Audit) way is to identify areas on a website which might be less than perfect and are in need of an update to help improve user experience on your website. In this article, we aims to equip teams with the knowledge and understanding to conduct UX Audit. Along with, we also aim to explain the benefits and limits of an UX Audit.

Despite the booming online marketplace, there is no guarantee to succeed if you do not understand digital marketing and eCommerce work. To reap the benefits, you will have to make your business easily searchable and visible across the web. And SEO is the key to do it. In this post I will describe in detail why SEO is very import for every business with a website and many benefits it brings to the business itself.

In this article, we will focus on the four different kinds of search intent; explaining a little bit about each and covering how and why they’re important and how you can differentiate your content accordingly. We’ll also provide some tips on how to optimize your content to increase click-through, maximize engagement and improve your website rankings.

Jeff Bezos, Founder of Amazon once said: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- For the last 20 years, with the take over of the internet, commerce has completely evolved. Did you know that there are more than 2 billion global digital buyers? That's 25% of the global population. More and more consumers are turning to online shopping and more than ever, positive online user experience means more business and profits. In this article we will discuss in detail UX design for eCommerce and a few ways to improve and measure its performance.

Hundreds of keywords, dozens of URLs, and countless reports. Keeping track of all your SEO projects can be a massive challenge. One minute you’re dealing with your keyword tool, the other you’re creating client reports. I’ll do a deep dive into SEO project management in this guide. You’ll learn best practices, tips, and tools to get your SEO house in order. Read on to find out.

Google’s new BERT update is one of the huge leaps when it comes to search. Fret not. BERT is the best thing that can happen to content writers or SEO copywriters online. According to Inc.com, the search engine giant Google, rolls out its updates regularly and in many cases, it does not announce the algorithm updates and how updates impact SEO. But you are safe if you know what you are doing. In this article you will know what BERT Algorithm is what it means for your search rankings.

Did you know that Google allots crawl budget to every domain crawled by the GoogleBot. If you want all of your pages to get indexed by the search engine, you must get the full benefit of the budget assigned to your domain, and XML sitemap is the best way to do that.

How to get the most out of your website content? It’s not enough to get it noticed by wider audiences. You need to put it in front of the right audiences. This is where finding relevant keywords and optimizing your content for them is critical. In this article you will learn best way to do keyword research, rank higher in search results, grow your organic traffic, boost conversion rates, and earn lots of high-quality back-links (naturally).

SEO in 2020 is going to be an altogether different game than in 2019. If you still believe that keyword placement is the core component in the world of SEO, don't mind, but are you for real? For me, you are living under the rock absolutely. In this article I will explain some of the most important SEO techniques for 2020. (And yes, these are all white hat)

Images bring life to your content. An in-depth look into why focusing on optimization for images can help with your page and website rankings.

Google Analytics (GA). Learn how to analyze and test the right data, An in-depth understanding of Google Analytics (GA)

Did you know, Google enhanced it's search quality further by introducing featured snippets aka rank ‘zero’? Now, we can even outrank the number 1 position, by claiming a featured snippet, if we can provide the best answer to a question. In this blog post, I will discuss in detail, Google Featured Snippets, why they are highly beneficial for SEO and how can we optimize our content to claim the top position.

Waiting is one of the most difficult things in the world. Knowing your page weight can help you make informed decisions for improving your loading time, SEO, and ultimately, your customer conversions.

Titles tags are crucial for SEO purpose, user experience and click through rate (CTR). In this article, we attempt to explain some of the myths, the basics, and best practices for HTML Title Tags (As of 2019).

HTML Heading Tags are an important part of On-Site SEO. Google algorithms consider HTML Heading Tags along with content to understand the structure, subject matter and the purpose of your content. If you want to learn about HTML Heading Tags or want to optimize your content using them, this article will explain all the basics and best practices for 2020

Content creation is mainly about adding value to your site, spread the word about your company, products and services. But underline aim always is to attract traffic and ultimately about conversion. As of 2019, “Quality Content Is The King” of digital marketing. Let’s discuss how we can do this right by focusing on high-quality content and achieve more by writing less.

Link building is a very risky strategy. You can easily burn your hands if you do not understand what you are doing. On the other hand, learned decisions, planning and earning links, always keeping in mind E-A-T (Expertise, Authoritativeness, Trustworthiness) and other Google guidelines can help your content with PageRank and then stay on top of search results for a much longer period

Having a fast loading site is crucial these days. It is a considered a very strong ranking signal by search engines and with Google recommendations for a page load speed to be 2 seconds or less, this something we cannot avoid.

We recently added Structured data to our article pages on our website. It's 2019 And Structured Data Is Crucial For SEO. If you are looking to implement Jason-LD formatted data in structured format, this can help.