So you are looking to delve into the digital marketing world but you are a newbie and have never done it before,
you may ask: what does digital marketing involve?
Digital marketing or social media marketing and management as it popularly termed is not very technical or skilled
domain to conquer. It is something most of us come to experience on daily basis and in one way or another contribute.
It is a number of everyday tasks you may be already performing in private capacity like
updating & browsing Facebook account, receiving and sending emails,
searching for, then browsing, reading websites or following someone on twitter.
In a nutshell, digital marketing is the marketing using digital media like social media accounts,
email services, writing content on websites etc.
So what activities or roles or tasks can be categorized as digital marketing?
Digital media marketing for businesses
Digital media marketing involves a tested set of tools and services to reach, engage and communicate with
potential or existing customers.
It involves carefully selected and targetted audiences. It involves harnessing the power of than platforms
which people are already using to capture their interest, inform, educate and convince them about your
brand and product. From a technical perspective, Digital marketing activity for a business constitutes of
- Creative and well designed website
- Creating and managing reasonable social media accounts.
- Selecting the right social media platforms and accounts.
- Content Marketing - Creating relevant and informative content for the audience.
- Content Distribution - Publishing content on other websites.
- Social Media advertising like Google AdWords, Facebook ads etc.
Search Engine Optimisation (SEO) - Your Website and web pages are up to the standard
for search engine selection and indexing.
Search Engine Optimisation (SEO) - Inbound Linking - More quality webpages link
to your website, more valuable you are in search rankings
- Email Marketing - Targetted campaigns for brands and products
Tracking - Using analytics and tracking tools like
MOZ Link explorer to analyze your
- Learning Customer interest and developing strategies accordingly
Digital media marketing for Consumers
Like standard marketing, Customer is always the focus of digital marketing. It is very important to remember
that customer satisfaction and interest is the key to successful marketing, both non-digital and digital.
Always try to step into the shoes of your customer and try to learn what your customers want, how they feel about your brand or product
and what is required to get something useful out of effective digital marketing. From customer perspective:
- Are you easy to find with relevant searches?li>
- How is your website user experience for visitors?
- Does your content offer something unique or helpful ?
- Is your website optimized for mobile?
- Are your social media accounts worth following?
- What is your response time on social media?
How often does your brand resolve a query online ?
Does you product solve their problem?
- Why your product or service but not others?
Do customers feel a connection to your brand and products?
Summarizing what does digital and social media marketing and management involve
Digital marketing involves a set of activities carried in a learned and scheduled way.
Persistence is key for digital marketing. More you keep your brand involved
more your brand gets connected and results in leads and sales.
Digital media is the most effective way to learn about your customers in this age
as it allows you to interact with them. this digital marketing opens the door
for targetted interaction, learning and education for your customers.
It’s also a great way of understanding where your customers are coming from, what your
customers are doing, and what you can do to improve your sales and inquiries.
Digital marketing provides you with the set of tools for your business to communicate best
you possibly can be increasing your brand value and sales.
If you’d like to know more about, or would like support with digital media marketing
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