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By: Asad Butt
Last Updated: November 21, 2018

101 Crucial Blogging Statistics In 2018 to Help Shape Your Future Strategy in 2019 and Beyond

Content Marketing | Blogging

Blogging is a major form of content marketing and both are highly integrated. Good blogging practice requires a focus on three metrics: Quality content, regular publishing and good design. Collaboration and editing support is important as is using engaging media like Images, videos and audios. Regular updates and research can build authority and thought leadership. If you are looking to delve into blogging as your content marketing strategy should start with learning the statistics, facts and trends.

Table Of Contents



Is Your Blogging Worth The Effort?

Embedded content: https://www.youtube.com/watch?v=WgWJiOqT6Oo

“We spend more time on our content because that extra time is delivering results. But the data is mixed on frequency. Most of us are publishing less frequently but those who publish more often are getting better results".

MICHAEL BRENNER | MARKETING INSIDER GROUP

What Is The Optimum Post Length?

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  • The average word count of a top-ranked post in Google is between 1,140-1285 words | Searchmetrics

  • Less than 20% of the companies strive to produce content longer than 800 words. | Curata. This clearly indicates a very huge gap to exploit for those who are willing to provide meaningful content to improve traffic and rankings.

  • Longer, in-depth, long-form content can generate 10 times more leads than shorter content. | Curata.

  • Average Post length has increased around 30% between 2014 and 2018, from 808 words to 1150 words.

  • Around 60% of bloggers reported very strong results for posts consisting of 2000 or more words. | torquemag

  • The ratio is 16 to 1 for blog post below 1,000 words to the blog post above 2,000 words. A clear gap to exploit for rankings. | torquemag

  • Remember, the longer content gets more shares. Posts in 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords.

  • Regular content could manage with around 1,000 words. For high competition keywords, the length should be between 2,200 and 2500 words per blog post. | Snapagency

  • 200 words content is labelled as thin content by Google.

Embedded content: https://www.youtube.com/watch?v=w3-obcXkyA4

How Frequently Should We publish?

  • Fewer than 10% of-of bloggers write 6 or more posts a week.

  • 60% of bloggers who are posting daily, reported very strong returns.

  • A 100% increase in your total blog posts, increases your traffic to 300%. For example, if you have 50 blog posts with 1000 visitors a month, your total blog posts increase from 50 to 100, would increase your traffic from 1000 visitors to 3000 visitors a month.

  • Companies with 401+ total blog posts secure 3 times more leads than companies with 100 or fewer blog posts.

  • Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month. | HubSpot

  • Companies publishing 16+ blog posts per month secured 4.5 times more leads than those with 4 or fewer posts per month. | HubSpot

  • Luckily or unfortunately, 70% of marketers do not actually have or do not stick to a consistent strategy. | Altimeter

  • Around 70% of content marketers plan to improve on their existing blogging frequency | Social Media Examiner

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How Long Should It Take To Write An Average Blog Post?

  • In 2016, the average writer took 2 hours and 35 minutes to write an average post. Whereas in 2018, the average writer took 3 hours and 30 minutes to write an average post.

  • Around 40% of the writers who spent 6+ hours writing an average post, reported strong results.

  • 75% of blog traffic is stills generated by older posts | Hubspot

  • 55% of marketers say the blog is their top inbound marketing strategy. | HubSpot

  • Keep your post titles between 6-13 words for best click-through rate(CTR) | HubSpot

  • Small businesses with blogs get 126% more lead growth than those without a blog.

  • 54% of successful blog post contains at least one media item: Image, video or an audio.

  • 49% of successful blog posts contain at least one list item.

  • 70% of writers who worked along with minimum one editor reported very strong results.

Source | Blogging Statistics and Trends | orbitmedia.com

What Is The Perfect Content-Length In Terms Of Consumption?

  • The Perfect Content-Length for reading is 7 Minutes | Medium

  • On average less than 60 percent of users only read more than half of the post. | Chartbeat

  • 43% of readers have a habit of skimming blog posts. | HubSpot

  • The average reader only spends fewer than 37 seconds reading a blog post. | newscred

Blog Sharing Statistics

  • 94% of people who share a blog content do it to help other people | New York Times Study

  • 84% of the people will happily share a post to support causes or issues they care about. | New York Times Study

  • Blog posts are the best kind of content shared on Twitter | Expresswriters

  • Articles with an image once every 75-100 words gets shared twice as one without | Hubspot

  • Blogs with social presence, who share 15+ posts are getting 1200 new leads per month. | Contentworks

  • Our minds process visuals 60,000 times faster compared to text which means Blog posts with images get 94% more shares as compared | Adpushu

  • Writers who are also designers receive 3 times more shares for their posts. | Smartblogger

  • Buyers prefer LinkedIn as the social network of choice for sharing business-related content | Curata

  • 47,000,000 pieces of content was shared each day | AOL

  • 23% of social media posts now include a link to a blog post | AOL

  • 60% of blog posts convert with a mention of product or brand name | AOL

  • Women share more blog posts than men | AOL

Blogging Growth Statistics

  • Content marketing industry total valuation was $195.58bn in 2016 | Thedrum

  • Content marketing industry is to be worth $300bn by 2019 | Marketingprofs

  • Content marketing industry is to be worth $412bn by 2021 | Thedrum

  • The content marketing industry is projected to enjoy a growth rate of 16% annually | Thedrum

  • YOY growth in traffic is 8 times higher for content marketing leaders (19.7% vs 2.5%) | Kapost

  • Four out of Five sites now use blogs. | contentmarketinginstitute

Blogging Goals For 2018

  • 82% create content for brand awareness

  • 74% create content to imrove their lead generation

  • 71% create content to imrove their customer acquisition

  • 68% create content to establish thought leadership

  • 64% create content to seek consumer engagement

  • 57% create content for customer retention

  • 57% create content to increase website traffic

  • 47% create content to facilitate lead management

  • 45% create content to facilitate sales further

Source | Toprankblog

Other Statistics That Can Strongly Effect Your Blog Rankings

  • Approximately 200 million people have an ad blocker installed. | Pagefair

  • Ad blocking grows by 40% globally, each year | Pagefair

  • 81% of B2B companies use Blog as a content marketing tactic. | contentmarketinginstitute

  • 77% of internet users now read blogs or have subscribed to at least a few. | impactbnd

  • 56% of bloggers have successfully used their blogs to establish their company or themselves as a thought leader in the industry.

  • 63% of online users trust blogs with multiple authors. | Socialmarketingwriting

  • 36% of readers find a blog post with case studies as credible | Socialmarketingwriting

  • 28% of readers find a blog post with how-to guides as credible | Socialmarketingwriting

  • On the other hand, only 12% of readers find news as credible | Socialmarketingwriting

  • 23% of the readers think bad content affects their trust in a blog. | Socialmarketingwriting

  • Blog posts with media get 94% more views. | Adpushup

  • 78% of CMOs think custom content is the future of marketing. | Thedrum

  • 58% of consumer put their trust in editorial content. | Thedrum

  • Due to the fast nature of content consumption these days, 36% of people prefer list-based headlines | ConversionXL

  • 60% of consumers feel connected to a brand after reading custom content. | ContentPlus

  • 47% of consumers read 3-5 blog posts before making a buying decision | Demandgenreport

  • When checking the success for a blog or a post, most producers rely on 3 metrics: page views, shares/likes, and bounce rate. | Curata

  • 29% of creative professionals reuse and repurpose blog content to use on different platforms. Curata

  • 64% of B2B marketers now confidently outsource blog writing | TopRank

  • Only 25% of marketers now don’t outsource their content marketing needs | MarketingBuddy

  • Written content is the most outsourced content creation product | MarketingBuddy

  • 81% of content marketers understand the importance of original written content | Social Media Examiner

  • Only 15% of marketers produce content on daily basis. | Curata

  • 50% of marketers produce content on weekly basis. | Curata

  • Fewer than 32% of marketers have well-documented content strategies| INC

  • 57% of B2B marketers are still using old-school techniques like print media and other offline promotions ices | INC

  • 50% are still relying on traditional banner advertising | INC

  • 65% of marketers still struggle to correctly define what content is effective | INC

  • Shockingly, 20% of marketers intend to stick the same amount of content production as of previous year | INC

  • 60% of marketers are struggling with producing engaging content for their blogs | INC

  • 57% of marketers are struggling to accurately measure the performance of their blog content | INC

  • Content marketing costs 62% less than traditional marketing | Quoracreative

  • The average click-through rate (CTR) in AdWords across Finance & Insurance industries was 2.91% as of 2018. | Quoracreative

  • The average cost per click (CPC) in Google AdWords across Finance & Insurance industries was $3.44 as of 2018. | Quoracreative

  • Finance and Insurance industries conversion rate was 7.19% CVR on SEARCH and 1.75% CVR on Google Display Network (GDN). | Quoracreative

  • Average Content Writer Salary was $49608 per year as of 2018. | Ziprecruiter

  • The average pay for a Content Marketing Manager is $64,478 per year. | Payscale

  • In terms of price, content marketing outsource can cost from as low as $500 per month and can go up to $20000 or more per month for a small to medium project. | Quoracreative

  • Nearly one-third of brands have $500,000 or more to spend on content marketing alone | Izea

  • 28% of marketers have taken money out of their advertising budget to spend more on content marketing | Gartner

  • 69% of professionals now admit that content marketing is superior to direct mail. | Writtent

  • Bloggers use an average of 13 different content marketing tactics. Top 3 being: 87% Social Media, 81% Articles, 80% eNewsletters | Toprankblog

Conclusion: What Will It Take For A Blog to Succeed In 2019 And Beyond?

These were the latest facts and statistics that we have compiled for you that can help you make the most of your blogging efforts.

The success of your blog depends on lots of factors like domain age, authority, quality and quantity of content. But following rules apply across the board.

In 2019, remember when using a blog as a content marketing strategy:

  • Spend 6+ hours per article
  • publish minimum 3 times a week
  • Seek help from editors
  • Collaborate in a team
  • Use Paid promotions where necessary
  • Make sure you add engaging media: Images, videos and audios
  • Tweek and update your old content regularly
  • Researched your work well
  • Focus on three metrics: Quality content, regular publishing and good design.

Published Under: Content Marketing
Disclaimer: “Whilst we have made every effort to ensure that the information we have provided is accurate, it is not and advice. We cannot accept any responsibility or liability for any errors or omissions. Visit third party sites at your own risk. This article does not constitute legal advice.

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