Business Marketing: Benefits Of Having Your Own Website

Business Marketing: Benefits Of Having Your Own Website

Published Under: Guides & Tips | Web Design
Last Updated: May 07, 2020
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If you’re running a business without an online presence, you could be missing out on thousands or even millions of prospective customers. Gone are the days when customers would use the yellow pages to locate your business. With a properly designed, constantly live website, you could easily boost your brand image and gain an advantage over competitors. If you are unsure about the importance of having a website for your business in this day and age, no worries. This article summarizes 14 of the top few reasons that will make you wish you’d created it earlier.

Asad Butt

In April this year, more than 4.5 billion people throughout the world — that’s 59% of the world’s current population of about 7.8 billion — accessed the internet. In other words, chances are high that your customers are active online.

A 2017 study revealed that a staggering 92% of online buyers visit a brand’s website for reasons other than making a purchase: some browse, others find contact details or other useful information, and so on.

What do all these facts mean?

This is the digital age and it is unthinkable to run a business without an online presence. Not only it's unthinkable, having a great website can support your business in many ways and help you grow your customer base and improve brand image.

Not convinced, let's go through some of the top reasons for having a website.

1. An Instant Visual Presentation

Most small and medium-sized businesses may not have the financial muscle to afford television advertising. However, a website allows your customers to see your business videos at all times. Where customers’ questions and concerns can be better addressed on a website than by phone, a website’s visuals — including photographs, videos, infographics, and charts — are highly useful and efficient assets that promote and market your business, products, and services.

2. Enhances Credibility

Whatever the industry or type of business you have, a website presents an excellent opportunity to showcase your portfolio: what you can do and what you offer to your customers.

In addition, how good you are at what you are doing, and how trusted you are by your satisfied clients can easily be presented through customer reviews and image galleries.

In eBay, for instance, buyer’s purchases are primarily driven by sellers’ testimonials.

Think of your website as an online business address. This is where the public, your customers, associates, and clients visit to find you on the internet.

In your homepage, they are introduced to your value proposition. One page tells them about your business, and another page provides them with information or even a quick message box to get in touch with your business.

This legitimizes your business and is a tremendous positive impact on your credibility. Your website serves as virtual proof that your business really exists and gives you an identity.

Although your business Facebook account may contribute to your online presence, it is important to note that this won’t necessarily build your credibility. Research in 2015 revealed that 84% of consumers consider a company with a website to be more credible than those that are only found on social media accounts.

For more solid credibility, a website comes with its own domain and a company-branded email that most consumers view as more credible than generic emails such as google or yahoo email accounts.

3. Establishes Your Online Presence

You could be under-estimating your ability to go global. With a website, you can smash your local boundaries and tap the global customer base. Using the internet to present your goods and services to people around the world can be a great way to expand your market and increase your revenues.

As mentioned, more than half of the world’s population is seeking information from websites and e-commerce platforms. Many are sharing what they find on their own social platforms.

The visibility and sales that can be generated by having a website are tremendous. Since global internet access is increasing, so does our dependence on technology. You can imagine how a website can increase your sales now and in the future.

4. Improves Customer Service

A business website improves customer service by allowing customers to post queries or send emails through online forms. At the same time, virtually every business website today includes an FAQ section where customers can readily find basic information or answers to their questions.

These instant responses are a great way to save everyone’s time and effort, which creates a positive customer experience and perception of your brand.

Many of your competitors will browse through your website to see how you are attracting better customers, providing better services or goods, or promoting your brand. You can do the same and gather ideas about how you can improve your customer experience strategy by gathering and modifying best practices that you find online.

5. Enhances Customer Relations

Today’s impatient customer expects an answer when they need one. At the same time, a website can quickly boost customer relations in three ways: Prospective customers can make a more informed decision.

If they’re deciding where to go for a product, a website could well determine who gets their custom.

A website provides customer benefits after purchase. If they find that you offer useful information about a product after their purchase, you are strengthening your business.

An opt-in mailing list on a website provides a platform of contact to visitors with their permission and informs them about new products or offerings.

6. Allows Public Interaction

A few years ago, websites functioned as electronic brochures. Today, websites allow visitors to control and interact with several features. With a well-designed website, visitors can provide immediate feedback on a service, spin a 3-D object to check all angles, or even take a virtual tour of production premises.

If you can anticipate and provide what the public needs when they visit your website, you are most likely satisfying and creating return visitors. For instance, if your visitors are able to give and receive quick feedback and insights about goods and services that you offer, or get quick answers to questions about pricing, availability, delivery, returns, and guarantees, you are most likely to gain more return customers.

7. Promotes Goods and Services

If you still depend on conventional forms of marketing to promote your business, you could be overlooking a lot of effective resources.

Traditional advertising such as flyers, print ads, press releases, and so forth have limited ground coverage. They’re unsustainable, and most usually end up in the trash.

On the other hand, online marketing, through your website is less expensive, faster, and far more efficient. Several techniques can be employed for online advertising but, without a website, these strategies won’t work for you.

Some popular marketing tools that can quickly generate leads include:

  • Videos: When you embed a video on your website, you deliver a message faster and more efficiently than when using text or pictures. For instance, research shows that a video on your landing page can enhance conversions by up to 80%.
  • Social media: Today, there are at least three billion active users of different social media platforms. A good portion of these users can be your potential customers.
  • Email marketing: Research shows that email marketing is 40% more efficient than social media in marketing.
  • Blogging: Companies that blog several times a month can register more leads than those who don’t.

8. Targets Specific Visitors

An effective website such as those built with HVAC Website Design can meet the specific needs of your visitors. Since most visitors on your site could be looking for what you offer, proper targeting techniques can get their attention. For effective targeting, however, you need to plan your website strategically and customize different areas in it to benefit different visitors. You can even tailor your web pages to the needs of individual users for their convenience.

For instance, if a large portion of your target market includes a sizable low-income population, you can use your website to offer contents relevant to your target’s needs; discount coupons, how-to guides to get better value for money, cost-effective housekeeping and tasty, time-saving recipes, and goods or services that will be offered with sizable discounts on specific dates or to specific groups (e.g., seniors, school-children, golden-anniversary couples, birthday celebrants) on particular dates (e.g., Valentine’s Day, St. Patrick’s Day, Mother’s Day, Teacher’s Day, etc.)

9. Builds Your Business

As broadband technology spread in 2004, the uses of business websites began to go beyond mere marketing and information. Back then, website contents were simpler. Now, with the explosive growth of the internet, mobile devices, and social media, the role of websites in building businesses includes presenting unique growth opportunities and creating content to attract investors. Here are three (3) how your website can contribute to building your business.

  • Telling your story: Did you know that consumers like brands with values that they share? A story is a powerful tool. Telling the public why and how the business started, its goals, and things you hope to accomplish can convert a visitor into a customer or an applicant.
  • Gaining more clients: Having a rockstar website is only the first step. To get more clients, you can use your website to highlight your track record and expertise. This tells them that you are good at what you do and that they can expect to be satisfied with your goods or services.
  • Building your team: Setting up a career page can help you to easily gather top talents. Potential candidates can send you an application and attach their resume. Another effective way to advertise job openings is to post your job requirements on social media and link it back to your website. This way, you’ll have candidates flocking your website within no time.

10. Allows 24/7 Public Access

A painful reality we face every day is turning customers away because of business closing time. With a website, however, customers from anywhere can access your goods and services anytime. They can check your online products or browse your offerings while you and your employees rest. You can have a remote customer response team to provide quick responses or offer a live chat option on your website. Quick customer service builds trust and establishes good customer relationships.

11. Builds Your Brand

As a new business owner, you’ll love it when your brand begins to gain traction. Many successful entrepreneurs spruce up their brands long before they launch their businesses. Your brand gives your business its own identity and helps your clients know what your business is all about.

Here are four reasons why a website builds and professionalizes your brand.

  1. It captures your branded value proposition right at the start of your homepage.
  2. Links can easily distribute your website across different online channels.
  3. A professional-looking website says that you’re serious about what you’re doing.
  4. You increase your brand’s online visibility using website optimization techniques.

12. Reduce Operational Costs

With a website, you don’t need a physical store. A website can help sell your products and services directly to your customers without spending on operating costs, utilities, rent, insurance, and service staff. If you must have service staff to run several stores across a large geographical area, a website is a platform for staff interaction so that you eliminate expenses for travel and meetings.

13. Saves Time

A well-built website can be a timesaver for both you and your clients. You don’t have to lug products from a warehouse to a store and back. A client does not need to walk through store aisles search for a product. At the same time, a website is a quick and easy way to inform the public about your store hours, contact information, location, and service or product details, guarantees, return and exchange options. On the website, contact forms allow the public to ask questions or provide feedback. Order forms allow for quick shopping and confirmation of deliveries as well as delayed or rerouted orders.

14. Real-Time Business Tracking

One of the most significant advantages of a business website is using analytics to track business performance in real-time. With analytics, you can get valuable insights about how your business is moving over a particular period. For instance, the following metrics are key indicators in performance monitoring:

  • Number of people visiting your site
  • Number of unique visitors who visit your website once
  • Pageviews and impressions record individual pages viewed and readers; this tells you the type of content that interests your public.
  • The bounce rate is the proportion of visitors who leave after seeing one page.
  • The average time visitors spend viewing your content; long average time means engaging content.

Key Takeaways

A website is a great marketing tool that can help thousands of potential customers find you. Keeping abreast of digital marketing trends can help you top search results. Although online marketing is very tight and competitive, it is a level ground for small businesses to fight for more customers against bigger companies.

The summary of 14 key points presented in this article should give you a good start.

Earn links that produce results. Create content that wins traffic


Meet The Author


Asad Butt

Asad Likes anything creative, but mainly, developing web-applications, optmizing websites for search engine algorithms and writing about all stuff creative.

He could be reached at LinkedIn or Twitter. He is also an active contributor at stackovrflow.com

Learn more about Asad Butt

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