Cannabis SEO: What You Need to Know

Cannabis SEO: What You Need to Know

Published Under: SEO | Cannabis
Last Updated: October 03, 2020
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Search engine optimization, or SEO, should be a part of your marketing plan if you intend to establish a strong online presence, regardless of whether your business involves a dispensary with a brick and mortar shop, or you are legally selling cannabis online.

Asad Butt

This is because SEO will be able to make your brand more discoverable to your target market, giving you an edge over your competitors as the industry becomes more competitive. Alongwith, more and more states and countries are now easing up their regulations when it comes to the sale and distribution of cannabis. In line with this, below are some of the essential details that you need to know about cannabis SEO.

What is SEO?

The primary purpose of SEO is to increase the traffic to your site by ensuring that it lands on the top spot of the search engine results. This means that you need to optimize your site for the search engine algorithms crawling on the web to pick it up and display it first. An SEO case study showed that one cannabis company was able to increase its revenue a thousand times greater through the use of an effective optimization technique. With an SEO technique, the company was able to gain a lucrative ROI, even with the advertising restrictions in most advertising platforms, such as social media sites.

Cannabis SEO for a Dispensary

Local SEO

If you are running a dispensary, then you should think about a local SEO strategy when you market yourself online. This will make your site more visible in local search results, which is most probably the market that you cater to. As a result, there is a great chance that people in your locality who are looking for the closest dispensaries near them will land on your site.

Local SEO will also ensure that your website won’t be lost among the million results that can potentially show up when people enter keywords to find cannabis dispensaries. In this case, make sure that you register your dispensary on Google My Business to make it more visible on Google maps. Alongside this, make sure to list your dispensary on other cannabis directories too, such as WeedMaps and Leafly, which are two of the most popular websites for cannabis users.

Cannabis SEO for an Online Shop


If you are running on an online shop that caters to the needs of cannabis consumers, then a local SEO won’t make a significant difference. Rather, you need to optimize your cannabis website, and below are some of the tips that can help you do so.

Analyze Existing Organic Search Traffic

One of the primary things that you can do to optimize your cannabis website for search engines is to initially analyze the current state of existing organic search traffic. You need to identify some of the key user behavior metrics, such as how many unique users come into your site from organic search or which of the pages of your site are most popular. You also need to have a good idea of what keywords are being used by cannabis users to find your site.

Once you have analyzed your existing organic search traffic, you then need to understand how users typically perform a search. In this case, you need to use keyword research tools instead of assuming the words that people tend to use when they are actively looking for cannabis products. However, understanding your users doesn’t end in a list of effective cannabis-related keywords. Rather, you should also focus on the user intent or why they are trying to source out cannabis products in the first place.

On-site SEO Strategy

In coming up with an on-site SEO strategy, you will most likely need the help of the experts to ensure that the most essential elements that comprise the technique are not overlooked. Aside from a keyword strategy as previously mentioned, you also need to incorporate title tags or name each of your content pages appropriately. In parallel to this, also make use of header tags to create an organizational structure for your content.

To provide contextual information about any of the images you use on your website, make sure to use image alt/title tags. Also, arrange your content pages to make it easier for your visitors to easily find what they are looking for, regardless of whether it is about new cannabis products or the proper usage and dosage of these products. Name URLs appropriately as well to make it easy for search engines to decipher the links and redirect links that are no longer being used to ensure that your visitors don’t hit a dead-end.

List your Contact Details on your Site

Aside from making sure that your website has an excellent design and quality content, you need to ensure that it bears your contact details too. At the very least, your address, which includes your city, state, and country should be available on your site. Additionally, you should list down your email address too, as well as the contact number that your customers can use to get in touch with you.

Come up with a Blog

Blogging is one of the best ways to improve your SEO strategy and make sure that you land on the top spot of search results. Blogging will help you build your credibility and authority as an online cannabis shop. However, you need to create relevant blog content and of high-quality to heighten user engagement, encouraging them to stay longer on your site. This will help your site rank above other cannabis-related content because authority, relevance, and trust are some of the most important factors that you need to focus on to get ranked on the first page.

Integrate Video Content on your Site

Video content is considered as one of the most viable ways to communicate with your potential cannabis customers. After all, people tend to prefer watching videos rather than reading through long texts. Thus, video content will boost user engagement, which can significantly aid your SEO efforts. Jump on the bandwagon now because certain studies show that in the following year, video content is forecast to make up 80% of online traffic.

To optimize the video content in your cannabis site, make sure to update the titles and descriptions of your videos using the appropriate keywords. In parallel to this, you also need to ensure that the video’s audio and video quality, as well as its graphics and images, are optimized. Strategically integrate your video content throughout your site.

Improve on your Page Loading Speed

Online users tend to be impatient, such that when it takes a while for your page to load, then you can expect that they will leave your page and proceed to another site that loads in under a second. This can increase your bounce rate, which can negatively affect your SEO efforts. Thus, one thing that you can do to enhance your SEO strategy is to improve on your site’s speed, as well as your page loading time. In this case, you can consider minimizing your server response time or optimizing your images to a maximum of 200kb. There is also the option for you to implement asynchronous loading of CSS and JavaScript.

Gather Reviews

Since credibility is one of the factors that is essential in an effective SEO technique, you can try to gather reviews which can contribute to the credibility of your site. However, this entails the need for you to encourage your previous customers to leave reviews on Google and other relevant directory listings. Just be open to a few negative criticisms if there will be any and use this to improve on how you offer your products and cater to the needs of your cannabis customers.

Use Google Analytics

It may prove to be quite challenging to improve your SEO technique if you are not aware of whether it is effective in the first place. In this case, make sure to review your metrics using Google Analytics, where you will have a good insight into the areas that you can still further enhance. Through this tool, you will be able to track the traffic of your site, as well as monitor your conversions as more and more people visit your site.

Consider Mobile Optimization

Most users now rely on their mobile devices to connect to the internet to find anything that they need online, including cannabis products. In this case, your website must also be optimized for mobile users, adjusting according to the sizes of their screens. This will significantly boost your SEO efforts.

Final Words

The cannabis industry is getting more and more competitive, and if you want to thrive in this industry, you need to leverage all the resources that you can to get ahead of your competitors. This means taking advantage of online tools to market your business and reach more customers. This is where cannabis SEO comes in, and with the proper strategy, you will be able to gain a fair share of the market and increase your revenue through the cannabis industry.

Earn links that produce results. Create content that wins traffic


Meet The Author


Asad Butt

Asad Likes anything creative, but mainly, developing web-applications, optmizing websites for search engine algorithms and writing about all stuff creative.

He could be reached at LinkedIn or Twitter. He is also an active contributor at stackovrflow.com

Learn more about Asad Butt

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Disclaimer: Whilst we have made every effort to ensure that the information we have provided is accurate, it is not and advice. We cannot accept any responsibility or liability for any errors or omissions. Visit third party sites at your own risk. This article does not constitute legal advice