How To Build A Digital Marketing Campaign

How To Build A Digital Marketing Campaign in 2021

Published Under: Guides & Tips | Digital Marketing
Last Updated: December 15, 2020
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The Internet is one of the biggest breakthroughs introduced to mankind as this has made people's lives easier. Because of the Internet, it’s now very easy to communicate with people from different parts of the world, acquire information, and, most importantly, do business. The Internet has opened countless opportunities to businesses today, making it easier for them to sell products and services, engage with customers, and gain more profit.

Arslan Hassan

According to statistics, over 4.66 billion people are active on the Internet as of October 2020. If you’re a business owner or planning to start one soon, you should make the most out of this status quo by creating and implementing a well-planned digital marketing campaign.

According to statistics, over 4.66 billion people are active on the Internet as of October 2020. If you’re a business owner or planning to start one soon, you should make the most out of this status quo by creating and implementing a well-planned digital marketing campaign.

What Is A Digital Marketing Campaign?

A digital marketing campaign is an activity that utilizes digital technologies to reach marketing objectives.

Campaigns are generally designed to attract new customers, as well as increase brand awareness and revenue. As with all types of advertising and marketing, there are many ways you can go about implementing a campaign.

There are many digital marketing services, like Absolute Digital Media, that help businesses to generate digital marketing campaigns. These services focus on optimizing your website and increasing traffic by using effective digital marketing strategies.

Steps To Take When Building A Digital Marketing Campaign

Contrary to popular belief, building a robust digital marketing campaign isn’t just about creating a website or profiles in various social media platforms. Digital marketing requires a structure to ensure that the business implementing the campaign will have an idea on where their efforts are heading to, and how they can measure progress.

If you're new to creating digital marketing campaigns, there are several steps you can take to help you get started. These include:

Step 1: Define Your Goals

It's important to define your goals when making your digital marketing campaign. When defining your goals, make sure that they're SMART (specific, measurable, achievable, realistic, and timely).

When the goals are clearly defined, you can create an action plan and a timeline. Your goals will also help you determine the right strategies you should use. For example, your goal is to increase traffic on your website; there are many ways to go about this, like creating relevant content and SEO optimization.

However, increasing traffic doesn't necessarily mean increasing sales, so you should also aim to increase conversions. With that, you should work on email marketing, creating landing pages, and working on lead generation.

Step 2: Define Your Target Market

If you want to build an effective digital marketing campaign—one that allows you to stand out from the competition—define your target market first.

It’ll be challenging for you to formulate any digital marketing campaign if you don’t have any idea whom it is for in the first place.

If you already have your own website, run some analytics to determine what kinds of people are shopping for your products and services online. Once you’ve gathered this information, you can start studying the demographics of these individuals and determine what they want in a digital marketing campaign.

Are these people using social media? Or, would they prefer shopping using other online platforms, such as your business website or marketplaces?

Defining your target market is one of the most important stages when building a digital marketing campaign as this tells you which marketing tools you should use. When you know who your target market is, it’ll be easier for you to study them, determine what their needs are, and come up with a digital marketing campaign that fits those needs.

Step 3: Come Up With A Realistic Budget

When building a digital marketing campaign, don’t forget to come up with a realistic budget. Having one will ensure that you’ll have the necessary funds to implement a digital marketing campaign, without sacrificing other areas of your business. When you have a realistic budget, you’ll also have peace of mind, knowing that your business can continue to afford and implement a digital marketing campaign.

For you to come up with a realistic budget for your digital marketing campaign, take note of the following:

  • Audit past results: If you have an existing digital marketing strategy, assess which works and doesn’t. Allocate more money to the strategies that work and incorporate them to your new digital marketing campaign, and stop paying for services or tools that aren’t doing anything for your campaign.
  • Evaluate your options: Digital marketing campaigns are complex as these cover several strategies, namely SEO, blog content creation, marketing automation, and visual content creation (infographics, videos, etc.). When creating a budget for your digital marketing campaign, evaluate your options and decide which among these should you allocate your budget. Depending on your budget, you can start by allocating a budget for one or two of these strategies, and then consider paying for more strategies in the future.
  • Save money for new strategies: Digital marketing is rapidly changing as more and more techs are introduced in the industry. For you to keep up with the times, don’t forget to allocate funds for trying out new strategies. You'll never know when the better versions of marketing software or project management tools will be introduced for business use, so it’s best to be prepared.

Step 4: Understand The Digital Sales Funnel

Your target market goes through a process before they take action and buy from you online. This process is called the digital sales funnel, and as an entrepreneur, you should know how to keep your target market engaged throughout the entire process to ensure that they buy from you.

Simply defined, a digital sales funnel is a step-by-step process aimed at bringing potential customers one step closer to your offerings, and convince=ing them to buy from your business.

This funnel is the arc of a buyer’s journey from being a stranger to becoming a loyal customer to your brand.

Understanding the digital sales funnel is important when creating a digital marketing campaign as this will help you identify the necessary digital tools that complement it. Similar to how a funnel looks, the number of people who show interest to do business with you gradually lessens as they reach different stages of the funnel.

Listed below is the simplified breakdown of the stages of the digital sales funnel, and the appropriate digital marketing actions to ensure that your potential customers remain engaged:

  • Awareness: During this stage, you should make your existence known to your potential customers. You can do this by using ads on social media sites or improving your website’s rank in search engines.
  • Interest: After getting a potential customer’s attention through your ad, you need to raise their interest about your brand. You should let them know what your business is about and how you are different from your competitors. You can highlight your brand’s unique selling proposition (USP) during this stage by using digital videos and publications.
  • Engage: Solidifying the relationships you made from the first two stages will be important here. To do this, you can utilize sponsored posts on social media that show how your brand addresses customers’ concerns. This is also a great way to encourage your target audience to ask questions about and to your business.
  • Action: This is the final yet most challenging stage of the digital sales funnel as you’ll have to convince potential customers to take action and make a purchase from you. You can successfully achieve that goal by incentivizing a purchase by offering freebies or discounts in emails or ads.

Read More: How To utilize sales funnel tools?

Step 5: Create A Content Plan

Content is king when it comes to digital marketing because it educates your target market, fuels your SEO efforts, and drives social media strategy. The quality and quantity of the content you publish online can help you earn conversions, and make your brand an industry authority.

Your content plan should be made up of different actions that allow you to respond to the goals you’ve set. Moreover, this plan should also have a specific timeline for you to determine whether your content is giving results or if it should be improved moving forward.

To help you create a content plan for your digital marketing campaign, take note of the following tips:

  • Develop a keyword strategy: Determine the most commonly used keywords users type in search engines when looking for your brand, and make sure that these are included in your content.
  • Create a content calendar: A content calendar is vital because this allows you to have a long-term content strategy and traceable goals. Your content calendar should have a digital marketing goal every month. For example, you can start by featuring bi-weekly posts starting in December, and then publish infographics about how your products are made by January.
  • Post on social media: Since social media is one of the most commonly used platforms in digital marketing, make sure that you schedule your posts based on the availability of your target market. Posting at the right time will ensure that your content gets noticed by your target market.

Final Thoughts

The tips mentioned in this article can help you jumpstart your digital marketing campaign, but you shouldn’t stop here.

You should keep abreast with the latest trends in digital marketing, study them carefully, and gradually incorporate them to your existing digital marketing campaign.

Keep in mind that building an effective digital marketing campaign doesn’t happen overnight; expect that this process will require making regular audits and improvements to the existing plan.

Earn links that produce results. Create content that wins traffic


Meet The Author


Arslan Hassan

Arslan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Classic PDF Editor.

Learn more about Arslan Hassan

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