Top Facebook Statistics, Trends And Facts (2020 Update)

Facebook Statistics, Trends And Facts, You Need To know In 2020

Published Under: Social Media | Statistics
Last Updated: March 05, 2020
Tweet Share

Did you know that more than 140 million businesses around the world use apps owned by Facebook to connect with their customers and grow their business? Or that there are more than 10 million groups on Facebook and more than 1.4 billion people engage with these groups every month? Or that 5% of the accounts on Facebook are fake? Facebook is one of the most important social media platforms and is vital for digital marketing. It helps if you know the vital statistics, trends and facts. In this post, we bring you the top Facebook statistics, trends and facts. You can learn about Facebook inside out and make informed decisions about your future marketing and advertising efforts.

Asad Butt

Digital marketing and Facebook have become synonymous over the last decade.

You'd hardly find a social media marketer who does not offer facebook marketing services or social media marketing package that does not include marketing over the facebook.

Many new social media apps are now gaining popularity among youngsters but Facebook still is the most popular app among the teanagers and millinials. Despite massive growth by Snapchat, Tiktok, instagram and other apps in recent years, Facebook has the biggest reach among teenagers globally.

Though Facebook is not a supreme social media platform for all kinds of businesses and marketing campaigns and you might be better suited for some other like instagram, twitter or linkedin (depending on your business nature and needs)

To make that decision, you still need the information and the knowledge about all latest facebook statistics, facts and trends to make a well-informed, fact based and marketing decision.

So if you want to know what facebook has on offer for you for your marketing needs or if you would like know why should you choose some other platform for your marketing needs instead, either ways, these facebook statistics provide complete, key statistics and facts that can help you to make a better and well informed decision.

Alongwith, we periodically update these facebook statistics, facts and trends, to keep you on top of your marketing game. So every time you revisit this post, you will have something new and interesting to learn about facebook.

Top 13 Facebook Statistics (Editor’s Choice)

  • “Facebook” is the top searched keyword on Google, Globally.
  • More than 26% of the global, online population uses Facebook.
  • Facebook is the world’s 3rd most visited website, after Google and YouTube
  • Facebook, WhatsApp, Instagram and Facebook Messenger are four main products owned by Facebook Inc. More than 2.3 billion people were using at least one of these products on a daily basis.
  • On average, 5% of the accounts on facebook are fake.
  • More than 140 million businesses around the world use apps owned by facebook to connect with their customers and grow their business.
  • There are more than 1 billion stories shared on facebook daily.
  • There are more than 10 million groups on Facebook and more than 1.4 billion people engage with these groups every month.
  • Every hour, 3 million links are shared, 60 million friend requests are sent, 9 million messages are sent and 4.6 million status updates are made on Facebook.
  • 88% of the facebook users use facebook to keep in contact with friends and family.
  • By the mid of 2019, Candy Crush Saga, Texas Holdem Poker and 8 Ball Pool, all had more than ten million monthly active users each on Facebook.
  • Fifth-ranked Subway Surfers had five million MAU in the same period. This title also managed to secure a spot in a ranking of leading Android games by global downloads in January 2019.
  • More than 2 out of 3 marketers surveyed regard facebook as the most important platform for marketing and 9 out of 10 advertisers spend at least some amount on facebook advertising.

Facebook Company Facts

As Of 2020:

  • Facebook net worth is $529.87 Billion.
  • Facebook has total assets of $133.376 Billion.
  • Facebook has cash on hand of $54.855 Billion.
  • Facebook has a long term debt of $9.524 Billion.
  • Facebook has total liabilities of $32.322 Billion.
  • Facebook shareholder equity is $101.054 Billion.
  • Facebook Price to Earnings (PE) ratio is $28.86.
  • Facebook has more than 44000 full-time employees.
  • Facebook is not just confined to the United States. It has offices in 70 cities around the world including North America, Latin America, Europe, Middle East, Africa and Asia.
  • Facebook has 15 data centers around the world, serving the world population 24/7.

Facebook Financial Statistics

  • Facebook generated $70.70 billion in revenue by the end of 2019. This was 26.61% from 2018.
  • Faebook’s net income was $18.49 Billion in 2019.
  • For 2019, Facebook’s earnings before interest and taxes (EBIT) was $29.7 billion
  • As a brand, Facebook is valued at USD 79.8 billion.
  • For Facebook Executive salaries for 2019, Sheryl K. Sandberg, COO was the highest paid official with 23.7 million, followed by Mark Zuckerberg CEO, 22.5 million and Mike Schroepfer CTO with 19.7 million.
  • The social network's advertising revenue: $69.6 billion. This was a 27% increase from $55 billion in 2018.
  • Facebook's mobile advertising revenue made up to 94 percent of Facebook's total advertising revenues for 2019
  • Facebook spent USD 16.35 million to promote its interests. This was USD 16.35 million more than 2018 when it spent USD 12.62 million for the same purpose.
  • Instagram. Mobile makes upto 20% of Facebook’s mobile ad revenue.

Facebook Historical Facts, Timeline And Major Milestones:

  • Feb 04, 2004: Facebook is founded by Mark Zukergberg, along with Sustin Moskovitz and Eduardo Saverin.
  • June 1, 2004: Facebook moves to Palo Alto, California
  • September 20, 2005: Facebook officially droppes “the” from its name and became Facebook
  • October 1, 2005: Facebook launches Facebook photos.
  • April 1, 2006: Facebook launches Facebook for mobile.
  • August 1, 2006: Facebook launches Facebook API.
  • June 22, 2007: Facebook launches Facebook Video.
  • November 6, 2007: Facebook launches Ads Platform and Facebook pages.
  • April 6, 2008: Facebook Chat is launched.
  • May 9, 2008: Facebook connect is launched.
  • February 9, 2009: Facebook introduces Like Button.
  • July 21, 2010: 500 million join Facebook.
  • August 18, 2010: Facebook places launched.
  • October 6, 2010: Facebook Groups are introduced.
  • April 15, 2011: Facebook opens its first data center in prineville, Oregon.
  • August 9, 2011: Facebook messenger launched.
  • April 9, 2012: Facebook acquired Instagram.
  • May 18, 2012: Facebook goes public (IPO).
  • October 4, 2012: Facebook reached 1 Billion active users milestone.
  • June 20, 2013: Instagram videos launched.
  • February 19, 2014: Facebook Acquires Whatsapp.
  • April 27, 2015: Facebook adds video calling as a feature for Facebook Messenger.
  • December 3, 2015: Facebook live is launched.
  • November 14, 2016: Whatapp adds video calling feature.
  • January 18, 2018: Whatsapp business app launched
  • June 20, 2018: Instagram reached 1 billion monthly active users.
  • March 20, 2019: Oculus Rift S is introduced.
  • June 18, 2019: Facebook announces Digital Wallet for Libra Cryptocurrency (Calibra)
  • February 12, 2020: WhatsApp is used by more than 2 billion, around the world.

Facebook User Statistics

  • The biggest user group on facebook is male, aged 25-34. (19%)
  • The second biggest user group on facebook is male, aged 18-24. (14%)
  • The third biggest user group on facebook is female, aged 25-34. (13%)
  • Globally, 56% of facebook’s audience are male while 44% are female.
  • More than 75% of adults in the US with a college degree use Facebook.
  • Only 60% of adults in the US without a college degree use Facebook.
  • Facebook, WhatsApp, Instagram and Messenger are four main products owned by Facebook Inc (Facebook Family).
  • More than 2.3 billion people are using at least one of the above products on a daily basis.
  • More than 2.9 billion people are using at least one of the above products on a monthly basis.
  • Facebook alone (Excluding WhatsApp, Instagram and Messenger) has 1.66 billion daily active users (DAU)
  • Facebook alone (Excluding WhatsApp, Instagram and Messenger) has 2.50 billion monthly active users (MAU)
  • You will be surprised to know that between 5-10 percent of Facebook’s monthly active user (MAU) accounts are fake.
  • Facebook is tirelessly working hard to track down fake and duplicate accounts but still, there are 255 million accounts that are duplicates, according to Facebook’ own estimates.
  • 1.4 billion people use Facebook Groups

Facebook usage statistics

  • Facebook has more than 2.5 billion monthly active users globally.
  • Facebook ranks # 3 on global internet traffic rankings. (#1 is Google, #2 is Youtube).
  • Facebook App was downloaded more than 4.6 Billion times over the last 10 years.
  • Faebook has 2.26 billion users active on mobile devices.
  • Facebook has 1.47 billion users active on Desktop.
  • 98% of registered active users accessed Facebook network at least once via a mobile phone.
  • Every hour, users share 3 million links, send 10 million messages and 60 million friend requests.
  • 100 billion messages are exchanged on Facebook’s products alone each day.
  • 3 in 4 adults in the United States log into facebook each day.
  • 1 in 2 Americans use facebook more than once, daily.
  • 38 minutes a day on average is the time a user spends on the Facebook platform.

Facebook demographics

  • Though, United States is the Capital of Facebook (If you may call it that), 90% of facebook users live outside the United States.
  • There are 4 countries who have more than 100 million facebook users each.
  • Leading countries based on number of Facebook users are India, 260 million, United States 180 million, Indonesia, 130 million, Brazil, 120 million
  • 61% of GenZ, active on Facebook believe themselves as global citizens.
  • If India’s Facebook users were a country (highest facebook users) It would beat Pakistan into 6th place by becoming the fifth largest country by population.
  • Most followed brand globally on Facebook is SamsungGlobal
  • Christiano Ronaldo is the most followed Celebrity on Facebook
  • Tasty by buzzfeed is the biggest community on facebook
  • Most Popular cities on Facebook are Newyork with 14100000 likes, Paris with 9100000 likes, London with 8537000 likes.

Facebook Engagement Statistics

  • On average, a Facebook user likes 13 posts each month
  • Politics is one of the top most engagement topics on Facebook and 36% of 100 stories on Facebook worldwide are related to politics.
  • Science topics make only 10% of the top 100 Facebook stories globally.
  • More than 80% of the social shares to ecommerce sites are via Facebook.
  • On average, a user posts 1.5 pieces of content daily.
  • Top two post reactions on Facebook are “Like”: 77.55% and “Love”: 15.44%
  • On average, Facebook posts have an engagement rate of 3.6%.
  • More than half of the people attending a concert in Brazil, post pictures or videos from event location on Facebook.
  • On average, Facebook video posts win twice as much engagement (6.12%.) than non video posts.
  • More than half of American now get news from Facebook.
  • The average organic reach for a Facebook post is 5.5%Mobile-friendly video generates higher engagement
  • Every hour, 3 million links are shared on Facebook
  • Every hour, 60 million friend requests are sent on Facebook
  • Every hour 9 million messages are sent on Facebook.
  • Every hour 4.6 million status updates are made on Facebook.
  • Facebook Best Posting Times: Wednesday between 11 a.m. and 1 p.m.
  • Facebook Best Posting day: Wednesday
  • Facebook Worst Posting Day: Sunday
  • Facebook Highest Engagement Times: Weekdays from 9 a.m.–3 p.m.
  • Facebook Lowest Engagement Times: Before 7 a.m. and after 5 p.m.
  • And... Facebook users are most active during lunch time.

Facebook Marketing Statistics

  • 64% of the users say they would prefer to message rather than call a business, they view on Facebook.
  • 60% of the users say they are open to receiving personal messages from companies on Facebook.
  • Facebook marketing will part of the marketing strategy by more than 80% of the marketers in 2020
  • More than 95% of marketers acknowledge that Facebook provides better ROI than any other social network.
  • Around 40% of users will be happy to follow a Facebook Page in the hope of receiving a special offer.
  • Cost Per Thousand Impressions (CPM) on Facebook have grown 90% YoY.
  • 85% of marketers are worried about the rising cost for advertising, with 13% of which said they were extremely concerned about it.
  • 42% of marketers are spending more in terms of budget for facebook than previous years.
  • Facebook and its related apps are used by 140 million businesses for marketing purposes.
  • Around 60% of the 300 million people who use Facebook Stories in the U.S become more interested in a brand after finding out about it in Facebook Stories.

Facebook Advertising Statistics

  • More than 25% of Facebook Pages are using some sort of paid media.
  • There are more than 7 million advertisers who are active on Facebook.
  • 90 million pages related to businesses on Facebook.
  • The average global cost-per-click on Facebook is $0.35
  • The average global cost-per-click on Facebook in the US is $0.28.
  • The highest cost-per-click on Facebook by country is in Australia: $0.75
  • The highest cost-per-click on Facebook by country is in Taiwan: $0.16
  • The average US cost per like on Facebook is $0.23.
  • The average CTR is 0.9%,
  • The Average CPM is $11.20.
  • The potential reach of advertising for Facebook is 1.9 billion users.
  • Facebook’s share in the US digital ad spending is approximately 19%.
  • Facebook’s share in the US social ad spending is approximately 80%
  • Facebook’s share in the US mobile ad spending is approximately 30%
  • When compared with traditional advertisement modes like print, radio or TV, Facebook ads are relatively inexpensive
  • Facebook Ads 1,000 more targeted than print, radio or TV.
  • 85% of video ads are watched with no sound.
  • 47% of marketers are concerned that If the Ad costs carry on rising at the same pace on Facebook platform, they are likely to be priced.
  • Ads without CTA result in fewer leads
  • Ads without CTA have a higher cost of acquisition.
  • Ads without CTA can increase lead costs by 2.5 times.
  • Though, only 12% of the global facebook users live in US and Canada, over 48% of Facebook Ad revenue is generated in these two countries.
  • 71% of Gen Zers wish to see more diversity in advertising.
  • Still, after all these complaints, the fact is that average price for an ad decreased 4% in 2019
  • But the cost for ad impressions did increase 33%.
  • An average Facebook user interacts with at least 10 ads per month
  • Facebook Mobile and apps account for 94% of Facebook’s advertising revenue.
  • Facebook’s fastest growing ad format is Click-to-Messenger.

Facebook statistics For Ecommerce And Business

  • There are more than 90 million small businesses on Facebook.
  • Facebook marketplace has more than 800 million monthly users.
  • 15% of Facebook users in the US use Facebook to find or shop for products.
  • More than 80% of U.S ecommerce related social referral shares are via Facebook
  • 3 out 5 US Facebook users have a positive brand image after finding out about it via Facebook stories.
  • Gen Zers on Facebook are estimated to influence $143 billion in spending in the US alone in 2020.
  • 7 out of 10 Facebook users expect brands to play a bigger role for society.
  • 3 out of 5 Gen Zers on Facebook are happy to pay for products produced with ethical and sustainable standards.
  • More than 75% of Gen Zers on Facebook feel positive towards a brand that promotes gender equality.

Facebook video statistics

  • 46% of Facebook users in the US use Facebook to watch videos.
  • Videos have the highest engagement by content type on Facebook
  • You might be surprised to know that 85% of videos on Facebook are watched without sound.
  • Using captions with video ads can increase view time by 12%.
  • Facebook videos have an engagement rate of 6.13%.
  • Facebook own data shows that Mobile-first videos have the likelihood of driving 27% higher brand lift
  • More than 8 billion videos are viewed daily, on Facebook.
  • Facebook users watch an average of
  • 100 million hours of video are watched daily, on Facebook
  • Videos win 135% more organic reach than photos on Facebook.
  • 46% of marketers are still at the planning stage to add Facebook videos to their digital marketing strategy this year..
  • Facebook Live wins 178% higher engagement than a simple post.

Facebook Stories Statistics

  • Facebook stories shot on mobiles are 80% more effective for driving intent.
  • Facebook stories shot in Studios are 97% more effective for brand awareness.
  • Facebook Stories has 300 million active users daily.
  • Approximately 60% of people in the U.S. have a positive image of a brand after learning about it via facebook stories.

Facebook Groups Statistics

  • There are more than 10 million groups on Facebook.
  • 1.4 billion people engage with these groups every month.
  • 400 million of these 1.4 billion, have a sense of belonging to a group on facebook.
  • Running a group is not everyone's cup of tea. Group admins and moderators can end up spending 10 hours or more each week managing a Facebook Group.
  • Facebook’s research on it’s users, aged 18 to 24 shows that they’re open to brands posting in Facebook Groups.
  • Facebook Groups is going to take the center of the platform in near future with the rolling out groups-centric, fifth version of Facebook also called, FB5.
  • In Future roll outs, Facebook is adding a lot of features for groups such as employment, gaming and health etc.

Facebook Pages Statistics

  • Over 60 million businesses have active business pages on Facebook.
  • 2 out of 5 Facebook users are happy to follow a Facebook Page to stay informed about offers.
  • On average, a Facebook page wins 0.12 likes a month..
  • Average engagement rate on Facebook page is 28.3%
  • Organic posts can reach upto 5.5% of a page followers on Facebook.
  • 5 billion comments are left on Facebook pages monthly.
  • The average post reach vs page likes is 7.01%
  • The global organic reach of posts vs the number of page likes is 5.2%
  • 1 out of 4 pages use paid media.
  • The average engagement rate for link posts on a facebook page is 2.72%
  • Status posted on a Facebook page have an engagement rate of 1.44%
  • Facebook platforms the number 1 source of discovery for almost half of US concertgoers.
  • Half of US users use Facebook, Instagram, Messenger or WhatsApp to discover shows and entertainment events.
  • 53% of US music listeners follow their favourite artists on Facebook or Instagram or both to get information about upcoming live performances
  • 1 out 3 users who follow an artist feel themselves as a part of the artist’s community.
  • 1 in 3 users watch Instagram Stories about live music.
  • You are 1.5 times more likely to attend a show with a distant friend who share an interest in the similar artist, if you use Facebook, Instagram, Messenger or WhatsApp to plan your trip.

Facebook Stastistics For Enforcement Of Platform And Community Standards

  • Facebook took action on more 100 million pieces of content in 2019.
  • On average, 98% of the objectionable content was found by Facebook itself.
  • On average, 2% of the objectionable content was reported by users.
  • Users appealed against approximately 14.5 million actions taken by facebook in 2019.
  • Facebook claims that it is improving it’s system and has made significant progress in detecting child nudity and sexual exploitation on Instagram and it removed more than 1.2 million pieces of content after detecting child nudity and sexual exploitation, between April and September, 2019.
  • Facebook claims it’s fighting hard against hate speech. According to Facebook, it removed 11.4 million posts containing hate speech in 2019.
  • Between April and September, Facebook said it removed more than 1.6 million pieces of suicide and self-injury related content on Instagram.
  • Facebook’s number of actions, taken against bullying and harassment on the platform, increased from 2.5 million to 3.2 million between Q2 2019 and Q3 2019.


Earn links that produce results. Create content that wins traffic

Meet The Author

Asad Butt

Asad Likes anything creative, but mainly, developing web-applications, optmizing websites for search engine algorithms and writing about all stuff creative.

He could be reached at LinkedIn or Twitter. He is also an active contributor at

Learn more about Asad Butt


Learn More

Explore the topics further: Social Media, Statistics

Disclaimer: Whilst we have made every effort to ensure that the information we have provided is accurate, it is not and advice. We cannot accept any responsibility or liability for any errors or omissions. Visit third party sites at your own risk. This article does not constitute legal advice