Why Google AdWords Is Popular Among Every Business

Amazing Benefits of Google AdWords For Your Business

Published Under: Content Marketing | Google Adwords
Last Updated: January 29, 2020
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Running a a business is not easy, especially an online business. There are uncountable competitors and heavyweights you have to compete with. Though SEO is the best marketing strategy, trying to rank for organic traffic can take months. This is where Google AdWords comes in. In this article we will discuss why Google AdWords is so popular and what benefits can it bring to your business.

Morris Edwards

The online advertising process helps in showcasing your ads to the audience who have common grounds of interest as your business endorses.

Technically, they can visit your website and surf through your product and services section through Google Ads.

Google Ads helps in an in-depth analysis of your advertisement performance. This tool allows you to reach and target your potential customers who are using multiple devices, i.e., desktops, laptops, phones, tablets.

Google Ads follow the 3R rule for the productive outcome of the digital marketing strategy.

3R law means the ads that are shown to the right audience, in the right place, and at the right time.

Google AdWords advertising is a solution for your business to influence your target audience and get instant results. This advertising tool is put into practice by companies from startups to large organizations.

There are exciting new features introduced in this digital marketing tool. If you are not aware of the benefits of this powerful marketing tool, then stick around as we are going to uncover the top benefits of using Google AdWords.

Google AdWords Boosts Leads and Customers

Google AdWords augments lead generation for your business.

If your landing webpages, social media and digital marketing campaigns are tactfully in action already, then you can expect Goggle Adwords to do the heavy lifting for you.

It is the perfect channel to streamline strategy for the people who are the pursuit of what your brand has to offer to them.

Google AdWords is the fastest way to bring right audiences to your business doorstep, who are seeking similar services.

Google AdWords Is A Flexible Marketing Platform

Google AdWord is suitable for any size of business. It gives you the authority to manipulate internet traffic by switching on and off.

Moreover, a holistic integration facility with other marketing and software systems makes this tool robust and sturdy. For instance, you can download digital marketing campaign data and analyze it using Excel spreadsheets.

A laser focus targeting technique enables one to target people based on demographics, devices and across various Google websites like YouTube, Google search engine, etc. Simultaneously, the budget range can be set depending upon the marketing strategy and its duration.

We have gathered some of the points where the flexibility of this platform can be understood easily:

Define keyword match types

The user can only show the ad to those who explore the specific keyword you define, like “LA spas” – finding the traffic on standard terms associated with LA or spas.

Use ad extensions

The ad extension shows the phone number, product images, your physical location, several links to your websites, etc. It lets you access the email address from the SERPs to start a chat.

Limit your audience

You can limit the audience with language, time of the day, location, device or browser type, etc. It is incredibly helpful because many times, you do not need to check the traffic of Australia as most of your traffic originates from the US. With Google Ads, you do not need to showcase the ads all around the sphere.

Access extensive network

You can access extensive network of non-search users on significant assets like YouTube, Gmail, and other partner websites.

Benefit from the display network,

Benefit from the display network, which is excellent for creating brand awareness and usually turns at a more economical cost compared to Google Search.

Google AdWords Compaigns Are Scalable

The challenge that businesses usually face is-discovering the scalable lead sources. It implies that it does not need the multiplied effort to get the leads.

Google Ads are more scalable; that’s why most of the businesses pay millions of dollars on Google Ads Advertising per year.

When you make a Google Ads Campaign that too at a favorable rate, then there is no need to cap spending on the campaign directly.

Also, you can boost your PPC budget, and accordingly, your profits and leads will amplify. This way, Google Ads can become more useful for those who require leads but lack time and resources.

Google AdWords ROI Can Be Higher With A Right Strategy

Google AdWords is a paid digital marketing campaign.

The unique factor about this strategy is that you only pay for ads people visit.

Once the Google Adword optimization is done, you can expect a higher return on investment (ROI) which is impossible to achieve with other marketing tactics.

However, it is not a time-consuming technique and gives yourself time to figure out which approach is suitable for your business.

A constant check and tracking of Ad campaigns are necessary. A close analysis gives a lucid idea about which approach is working in your favor.

Google AdWords shows the candid picture because the information is instantly available.

Additionally, once you figure out your active marketing zones, it is better to focus on those domains and direct your campaigns aggressively towards it.

Google AdWords Provides Easy Tracking of Results

A successful ad campaign is only possible if you get the results in front of your eyes. Otherwise, running a campaign without any direction is just like driving a car blindfolded!

No data metrics means you can not gauge which plan is working for you and which method is going against your strategy.

Thus, improving the existing marketing campaign is an impossible task and makes the process complex and time-consuming.

Google AdWords has the edge over other marketing tools as it offers a myriad of free tools and metrics to have a real-time analysis of your marketing campaign every single minute. You have an option to run the campaign analysis from 24x7 to a few hours a day.

You can easily see every nitty-gritty details like who visited your website, which ad is used for the website to visit, user’s intent while searching for particular service, user engagement on the landing page and the amount spent for the specific click, etc.

These metrics are available at the tap of your fingertips, and you can make a substantial decision that will help in better CRT and ROI.

Google AdWords Works Quicker Than SEO

The search engine optimization is a long term plan that may take up to a year to show the results. There is no doubt, SEO is a better approach and has far more benefits but SEO always works for long term timeframes.

This is because search engine optimization (SEO) attracts organic traffic, which takes time to build.

What if your goal is short term?

Say you have a new product launch and you need to spread the word quickly?

With Google Adwords, you can easily set-up the action plan of a digital marketing campaign, and the results start pouring in within 24 hours.

This plan works efficiently for the brands who want to promote any time-based promotions and offers and get their brand noticed in a limited time.

The core reason that leads to the instant success of Google AdWords is that it enables users to target multiple keywords in a single go. Consequently, plunge on the ranking process while ignoring the elements like publishing various content articles and blogs, building backlinks, etc.

Here, your bidding budget is a key player. Get swift visibility and be amongst the top search results with the set budget for Google AdWords. Here, the digital Marketing Strategy is the fundamental thing that influences quality leads.

Google AdWords Can Help Expand Business Reach and Traffic

Nowadays marketing is over everything. More and better marketing means more traffic.

If you have a small business or large business the first thing in business is to fulfill the demand of work and to promote the business in a better way.

Google ads are the demand of the digital world for advertising your brand. This has beaten the old ways like promoting the brands in newspapers, pamphlets etc. because it is difficult to engage more customers in those old ways.

Google ads give immediate results and the best solution to all of your problems.

This broadens the horizons of business by reaching each and every customer and it helps to increase the sales. It can take your business into peaks within no time.

Google AdWords is a platform that has endless options to advertise. From different types of the audience, almost any business can find the different tactics and mediums to advertise your brand on a large platform.

Are You Ready To Do Smart Investment In Your Business?

We cannot deny the fact that Google Adwords is considered as one of the most powerful advertising tools. It interacts with millions of searches that internet users do every-day.

It opens the door for endless opportunities for business owners to laser-focus the strategy to get the best of CTR and ROI.

We tried to cover every essential aspect of Google AdWords and how it can be a smart investment for your business.

On the contrary, spending online for advertising can disengage a lot of companies because they are unaware of this dark-horse benefits and how to use it efficiently.

The rewards you get from Google Adwords are brilliant. The art is to know how to use this platform in your favor.

What are the tactics do you consider as a smart investment for your business authority? Let us know below in the comments section.

Thanks for reading!!

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Meet The Author


Morris Edwards

Morris Edwards is a web developer & marketing strategist who works with Awebstar. Apart from this, he loves to write blogs on web design, SEO & internet marketing. Follow him on Facebook and Twitter to get his new articles and updates instantly.

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