Why Google Analytics Experts Pay Close Attention To These Google Analytics Reports
Google Analytics (GA). Learn how to analyze and test the right data, An in-depth understanding of Google Analytics (GA)
Table Of Contents
Why Is Google Analytics So Essential?
Google Analytics has become an integral part of digital marketing.
It is an indispensable tool that allows marketers to see what's happening on their websites. With this tool in their arsenal, marketing enthusiasts and entrepreneurs can create amazing campaigns that have a higher ROI.
An in-depth understanding of Google Analytics (GA) is necessary for determining a website's performance and its effects on a company's net earnings.
By learning how to analyze and test the right data, marketers will gain a deeper understanding of how their websites are performing and what tweaks are necessary to get the results they desire.
Signing up for a Google Analytics account is free and takes a few minutes. However, one needs to take a more in-depth look to extract the insights that matter.
For digital marketing managers to streamline their efforts and ensure their websites are performing at the highest levels possible, there is the need to know which particular reports to focus on.
Fortunately, Google Analytics experts have set up custom templates for various reports. These are available in the Solutions Gallery. Those can help steer marketers in the right direction to which of these reports can suit their needs.
These templates can save eCommerce website owners' great deal of time. Business owners can gain access to the tools and templates that some of the best Google analytics experts use daily, and they can tailor them even further to suit their exact needs!
Marketers | Pay Attention to Google Analytics Reports
Google Analytics is an invaluable digital marketing tool, but one that is underutilized by many business owners. It allows digital marketing teams to measure the impact of their individual campaigns, compare ad performance, and find further insights to inform future digital campaigns.
Knowing and using the various reports available in Google Analytics is vital to online success. It can improve a company's marketing campaigns on many platforms. And it can help connect web content with visitors to lure them towards conversion.
Google Analytics compiles data from channels that are driving traffic to a page. These include the following:
- Organic Search (SEO) Traffic;
- Paid Search Ads (PPC) Traffic;
- Social Media Traffic;
- Backlinks Referrals Traffic;
- Direct Traffic.
The ability to track all the channels and analyze data allows businesses to know what's working and what isn't. With all the data in the same place, it becomes super easy to compare the various channels.
For example, if a business is currently spending money on PPC ads, it becomes much easier to track success. One can also find out how to maximize social media strategy or find ways to improve PPC campaign performance.
Metrics like time on page and bounce rate can provide all the information marketers need to optimize a product landing page for max ROI.
Marketers can check their online marketing strategies, device functionality, user experience, and more. Once problematic issues are identified, a custom solution can be created according to a company's needs.
Although GA is a powerful and useful tool, using all the available data and information can be overwhelming, even for seasoned marketers. But this is just the tip of the iceberg. When all the drawbacks are evident, you will definitely want to update the content strategy. It may occur that the company will require lots of new materials.
Professionals struggling to maintain a work-life balance due to massive amounts of workload can rely on Essaypro writers whenever they are in need of solving some content-related issues. After all, being busy tracking the website's performance is a complicated task alone.
Google Analytics gives eCommerce managers all the information they need to improve their websites and make them as refined as possible.
Here are 7 Google Analytics reports every eCommerce website owner ought to consider.
Source/Medium reports are crucial because they show eCommerce website owners not only where users are coming from, but also how they are interacting with the sites.
Apart from monitoring campaigns via Source/Medium reports, businesses can also use this aspect of GA to check how users are linking to their websites.
After a few sessions, one can see the different traffic sources via behavior analysis. This helps identify which are doing well with the content on the webpage. Furthermore, it gives one a good idea of the room for improvement and what sources need more work, or better be eliminated altogether.
To access the report, open GA, and then visit Reports > Acquisition > All Traffic > Source/Medium. Certain channels are already available under Source/Medium and include Paid, Display, Email, Social, Referral, Organic, and Other.
Site Performance & Acquisition Reports
A website can be a company's best marketing tool, but knowing if and how the website is working is vital for success.
Site performance and acquisition reports provide crucial insights. Those can help businesses improve their website's effectiveness to achieve digital marketing goals.
With these tools, digital marketing teams can track their website's performance. Find out if the site is compatible with various browsers. Evaluate different metrics to discover the efficiency of each traffic channel. Customer behavior patterns are also easy to identify.
Site Performance and Acquisition Reports show companies whether or not they are winning the SEO game. It makes it easy to track the page ranking.
These reports make things clearer, giving decision-makers vital information to identify which platforms are working well and which ones fail. This allows them to create a well-informed marketing campaign.
Any marketing team should also focus on conversions and sales funnels. Any business, regardless of size, can rely on this information to improve the website's content and user experience.
A conversion occurs when a visitor to a webpage performs an action that achieves the intended results. For an eCommerce store, the conversion will most likely be making a sale.
If the purpose of the website is to get more customers visiting a physical store, then it may be a good idea to add an email address. In this case, customers can receive an email inviting them to the store, with a little incentive like a discount for motivation.
On the other hand, sales funnels refer to the paths that potential customers take to find a product, discover more about it, and make a purchase.
With performance reports, businesses can set up different paths they expect visitors to take. Later, it is easy to compare them to what clients actually end up doing.
Page Timing Report
This Site Performance report is the one many people are not likely to think of on a daily basis. A company's website can lose users and potential customers if it doesn't respond fast enough.
Moreover, it's no secret that page speed is a significant factor in boosting revenue and reducing abandonment rates. For that reason, Google has been using it as one of the ranking factors in desktop-specific searches since 2010.
In July 2018, Google began using page speed as a ranking factor in mobile-specific search as well. That's why more companies are paying particular attention to page speed and page load time. This means that the loading speed of a webpage on mobile devices affects a website's SEO ranking.
Page load speed is also known to reduce ads quality score, which increases the costs of ads. Online marketers can access this custom product through the Google Analytics Solutions Gallery.
The Page Timing Report by Mirum Agency's Rachelle Maisner is effective because of how it scores and analyses each webpage. This report indicates which web pages are working well and which ones fail in terms of speed.
Load speed is indicated in seconds. Generally speaking, users expect a website to load in less than two seconds. Slow and unresponsive web pages are not only frustrating, but they can also jeopardize a business's revenue potential.
Load time has become a critical factor for Google rankings, particularly now that almost 50 percent of online traffic and 42 percent of online sales come from mobile devices.
Mobile Performance Report
In our digital era, everything is mobile-oriented. If a website isn't mobile-optimized, it is going to fall behind competitors who have embraced a "mobile-first" approach.
Thankfully, there's a dedicated GA report that informs businesses how well they are performing with different mobile technologies. Created by Avinash Kaushik, the report breaks down the key metrics, including the number of visitors, number of visits, the average visit duration, the bounce rate, and the conversion rate.
It is also important to test how users engage with your online content. With this report, businesses can discover:
- The different pages visitors are viewing;
- The amount of time visitors are spending on different pages;
- The paths visitors are taking;
- Whether any issues cause visitors to leave the site.
The Customer Behavior Report by Peter Van Klinken is an excellent asset for Digital Marketing. It allows businesses to ensure that they are offering a good user experience for their website visitors. It also proves that the content is tailored to the audience and is easy to find.
Marketers can enhance audience engagement by making some adjustments to navigation, call-to-action messages, and by publishing more content that their audience love.
Hours & Days Report
Consumers behave differently based on time and day. Understanding these customer behavioral patterns enables marketing professionals to customize their webpages options to suit consumer intentions at all times.
For instance, statistics might show that the registration page receives a higher bounce rate during the weekend than on other days. In such a case, a marketer might opt for a different page design to cut distractions and ensure most conversions on those days.
Dan Barker's Hours & Days Report reveals what time and which day an online store gets the most online traffic. This report allows marketing professionals to determine when to post content on their business sites. If statistics reveal that traffic increases in the afternoon, it makes perfect sense to post your fresh content at that time.
In the end, a company will be able to collect historical data that allows decision-makers to plan online marketing campaigns when they are likely to make the most significant impact. The key metrics that are used to understand how visitors behave are the average number of page views, session length, and bounce rate.
Because it's a dedicated report, one needs to import it into their GA and follow the steps given on the link above. Using this information, a company can speed up the time it takes to convert new visitors into customers.
Landing Pages Report
This report should be an integral part of a company's traffic generation strategy. The first page visitors see once they enter a site is called the "landing page." Knowing how users interact with a company's landing pages will be vital to optimizing them.
The homepage will not be necessarily the first page visitors see once they enter a website. Users come with different motives and will access a website in many ways. That's why visitors usually land on various pages on a website.
Marketers can use GA to get a Landing Page Report revealing key user metrics for the various pages their visitors head to first. For the best results, one can begin by choosing a considerable duration to get a reasonable amount of historical data.
It is vital to ensure the webpage design is the same across this period and that the GA goals were properly tracked.
To get the Landing Page Report, go to:
GA > Behavior > Site Content > Landing Pages
Content Efficiency Report
This report provides a treasure trove of information for anyone doing content marketing. And any serious online business should be doing content marketing.
Sometimes eCommerce brands post a lot of content but find it difficult to track it. With this tool, an eCommerce store can check how their content is performing. The report shows which pages are performing well and which ones need optimization.
- What sort of content performs well on the site?
- What do the site's visitors love most?
Basically, these are the sort of questions this report addresses in detail.
This product was built by Avinash Kaushik, one of the most influential experts in the world of digital marketing and Google Analytics. The report reveals precisely what marketing teams need to do to produce content that engages their audience and generates sales. It shows:
- Page title;
- New visitors;
- Bounce rate;
- Page views;
- Average session length;
- Per visit goal value;
- Goal completion rates.
However, it is vital to set up GA goals to see both the goal completion rates and per visit goal value.
SEO: Referring Pages Report
Wondering which web pages are driving the most traffic to an eCommerce store? GA provides the necessary information, but there's a special dedicated report as well.
The Referring Pages Report allows businesses to determine which web pages are sending the most amount of traffic to the site. The report details the inbound traffic from referring websites. It reveals the number of visits received and their contribution to the company's overall conversion goals.
It is a great way to track the main referring links to a website. It also identifies high-quality links that add the most significant value to the site.
In recent times, there has also been an increase in referral spam. This could result in malicious analytics data and potential security breaches.
Such spam links will be displayed as insecure or unrecognizable websites. The easiest way to prevent this from affecting a website is to insert a filter to block it.
The report offers a comprehensive breakdown of all the webpages that are driving traffic to a given website. The number of visits each one brought, conversions from each platform, and a platform-specific conversion rate are all presented.
Every company is different, with its own unique needs and goals. Therefore, taking a more in-depth look at how visitors interact with a website is vital to online success.
Using the above reports and customizing them even further, depending on a company's unique set of needs, will provide some valuable data that can help identify problem areas more quickly. This could open the door to better conversion rates, higher sales, and more profits.
These GA reports are by no means exhaustive. But they will provide marketing teams with the insights they need to start getting a clearer picture of their online business, users, and website's overall performance.
About the Author:
Elizabeth Price is a freelance writer interested in education, marketing, and business-related topics. A former Psychology student of Montclair State University, she is still an active learner eager to research almost any topic. You can reach her on Twitter or drop her a letter to [email protected]