How to Grow Your Instagram

How to Grow Your Instagram

Published Under: Social Media | Instagram
Last Updated: November 10, 2020
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In the modern digital age we live in, social media has taken over much of our lives and replaced lots of social interaction. This has both its benefits and issues. It is helpful in the current worldwide pandemic because it can allow people to make connections and promote themselves while still staying socially distanced. This article will seek to shed light on a few concrete ways to grow your Instagram or social media. It does not always take a lot of effort or money in order to make significant changes online.

Walter Moore

All you need is a little bit of knowledge in order to help you decide which types of strategies are available for you and how exactly you can use them to grow your social media following.

Post Content Regularly

One of the best ways to make sure your Instagram is continuously growing is to make sure that you are using it regularly and constantly posting new updates. This will allow your current and prospective followers to know that they will always be getting some new and exciting content in their feed by following you.

Make use of the Instagram story feature, update your followers on how your day is going and what you are currently doing. You can also do “Live” sessions to increase interaction and up your engagement. Moreover, by being live on Instagram, you will appear right at the front of the Stories feed. Here’s how to Create Appealing Instagram Stories:

  • Add a background color or image.
  • Add text and graphics.
  • Draw and add stickers.
  • Put some music.

Try Third Parties

An excellent and guaranteed way to grow your personal or business Instagram account is to use third-party companies in order to help get lots of followers quickly. This strategy is used by many different businesses, actors, and even just regular people in order to build up a base of followers very fast. Experts discuss how you can buy high-quality Instagram followers by using various online resources to make this happen. By getting active users to follow you, you can have much more engagement with your content than conventional services that use largely bots and other forms of automation to generate followers. Just ensure that you use and deal with a third party company that will give you active users as the bot followers will make your Instagram unattractive.

Create a Custom Hashtag

Another great Instagram tip to grow your Instagram is by creating a dedicated hashtag that will show everyone a collection of all of your best content. When a random user finds your post with the hashtag, they are more likely to go to your profile and follow you. You can also use current event hashtags of the things happening to your area, country, or even worldwide as people are tracking it in real-time! Some examples are #Election2020, #worldcup, and #Christmas. Believe it or not, a lot of people follow others with the same interest as them.

If you don’t post personal content, you can also use hashtags from your own industry. If you are in the beauty industry, use a popular hashtag that the users from that industry use. This way, you can attract followers that are interested in your profile.

Make Your Instagram Account Public

Private Instagram will not allow non-followers to see you, they won’t be able to check your content, and it will be harder for them to decide if you are worth following. You will not be seen on discover or hashtag feed and will lose a lot of engagement. If you have not already done so, then switching your Instagram to a public page will allow you to reach many potential new followers very quickly. Unless you have this setting enabled, it will be extremely difficult for new followers to reach you.

Upload Interesting Content

Growing your Instagram will not be entirely possible without interesting and quality content. There are many ways to create engaging content no matter what you want to post. If you want to create your own post, you can use of of these ideas:

  • Exercise Content - You can Inspire and engage your followers to get fit and healthy.
  • Dance Tutorials/Videos - These are trendy nowadays, you can learn dance moves, teach other people, and share them on Instagram.
  • Cooking and Baking Post - Who doesn’t want to see delicious food in their feed?
  • DIY Projects - You can share useful projects that users can also do.
  • Pets - You can check the hashtag #petstagram and #PetsOfInstagram and see how many people are following it.

If you don’t have the means or the time to take your own content for Instagram, don’t worry because there are plenty of ways to make posts that can be equally engaging.

  • Movie Reviews - You can just share the poster and explain the movie in your caption, movie fanatics will find this interesting.
  • Repost From Other Users/Brands - You can repost Instagram content from people with the same niche as you. You just have to make sure you ask permission, or you’re doing it legally.
  • Post Book Quotes or Book Snippets - People like to read something interesting or uplifting while scrolling through mountains of content on their feed.

Collaborate With Other Brands or People

An excellent way to get new followers and grow your Instagram is to collaborate with other people on social media. By combining your two different sets of followers, you will both be helping each other by exposing a huge number of new people to the content on your page. You can also collaborate with brands, restaurants, and shops so you can reach more people. If you want to ask brands to collaborate with you (and even sponsor you!), do it like this:

  • Reach out by introducing yourself. Tell them how many followers you have.
  • Explain who are your audience and target market.
  • Explain to them why you like their brand and why you like to collaborate with them.
  • Tell them what your goals are and what you hope to deliver for the brand.

There are many more types of content that you can do. When you choose one, choose one that you can do consistently and something that you can enjoy. As long as this content is engaging, then you should notice a steep increase in your Instagram followers.

Use the Platform to Share Your Beliefs

Whether it’s political, religious, or just life in general, sharing your beliefs through Instagram is another way to grow your following. By using Instagram to share your opinions and views, they can see that you are an authentic person who believes and stands for something. You can post pictures and videos of the people you look up to and the things you like. Moreover, don’t just broadcast, but listen and engage with others too. Go into a discussion with someone about specific topics.

Lastly, you can mention some of the things you believe in on your bio, so people can easily be aware of it. Instagram is called a “photo-sharing application,” but it can be more than that. Bonus points are that you will grow followers, but at the same time, you can spread something positive you believe in.

Host Contest or Giveaways

Based on research, Instagram users who hold a contest or do giveaways grow 70% faster than those who don’t. You can entice current followers and prospect followers to engage. Instagram users who see that you regularly do things like these are more likely to follow. After all, who doesn’t like free stuff, right? You can ask people to follow you, comment on your post, and tag other users to join the giveaway. This will entirely earn you followers quick and easy.

Giveaways don’t need to be extravagant or expensive, a little something that your target market will appreciate is enough. Moreover, do it every other month or so to keep things exciting. Here are some of the affordable giveaway ideas.

  • Partnered Product Giveaway or VIP Access to Products (You can ask for collaboration or sponsorship with these)
  • Your products or items
  • Win free classes
  • Gift Cards

Write Engaging Captions

People can easily scroll past your posts, but they are most likely to like or follow if they read something engaging in your caption. Many brands and Instagram users do this to engage followers. They use call-to-actions methods such as polls, asking for preference, questions, and suggestions. If you ask followers these things, they will happily answer and engage.

Writing engaging captions is a great strategy to do, it may seem awkward at first when no one’s answering or your writing feels weird. This can be improved over time, and soon you can find your own branding and voice.

Be Authentic

With the amount of Instagram users nowadays wanting to be famous, the competition is really hard. You can be buried far and under. What you have to do is do something that everyone else isn’t doing. You have to stand out, make your own brand, and be authentic. Authenticity may sound cliche, but it is one of the most effective ways to grow your Instagram. You have to create a meaningful relationship with your followers.

You can share your story, show them your passion and your aspiration. You don’t have to do something you cannot do, cannot afford, and you don’t want to do. Don’t be carried away on what is “trendy” now to be famous. People don’t want something fake and pretentious. Stick to what you want, stay true to your core ethics, and set boundaries. By doing this, you are attracting followers that will not only be a follower but a friend with a genuine connection.

Final Words

Hopefully, this article has been helpful and informative regarding the different ways in which you can grow your Instagram without spending a huge sum of money or time that you do not have. The tips mentioned above and tricks should provide you a solid foundation of information and strategies that you can implement on your own in order to grow your Instagram successfully.

This list is by no means comprehensive, so be sure to do your own research regularly to keep up with the best strategies available to you. Use this and your own creativity, and you will begin to notice a steady stream of new followers and extra engagement with your fans, friends, and family.

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Meet The Author


Walter Moore

Walter Moore is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Learn more about Walter Moore

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Disclaimer: Whilst we have made every effort to ensure that the information we have provided is accurate, it is not and advice. We cannot accept any responsibility or liability for any errors or omissions. Visit third party sites at your own risk. This article does not constitute legal advice