10 Keyword Research Tips That Are Timeless

Top 10 Keyword Research Tips That Always Work

Published Under: Content Marketing | SEO
Last Updated: January 30, 2020
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How to get the most out of your website content? It’s not enough to get it noticed by wider audiences. You need to put it in front of the right audiences. This is where finding relevant keywords and optimizing your content for them is critical. In this article you will learn best way to do keyword research, rank higher in search results, grow your organic traffic, boost conversion rates, and earn lots of high-quality back-links (naturally).

Raul Harman

Content marketing is one of the most powerful inbound marketing tactic.

By creating valuable content regularly, you will position yourself as an authoritative online resource and deliver value to your target audience.

This will further help you rank higher, grow your organic traffic, boost conversion rates, and earn lots of high-quality backlinks.

However, to get the most out of your website content, it’s not enough to get it noticed by wider audiences.

You need to go in front of the right audiences.

But how can Google do it for you?

This is where finding relevant keywords and optimizing your content for them is critical.

Where to Find Keyword Ideas?

To perform relevant keyword research, you first need to create buyer personas and understand who your audiences are and what they search online.

For starters, you need to compile a list of all the topics, categories, subjects, and keywords you would like to cover on your website.

Ask yourself what kind of keywords your target audiences use that are valuable to your business.

For example, if you’re in the digital marketing niche, these could be topics related to social media marketing, SEO, content marketing, website traffic, PPC, email marketing, and so forth.

Note that these phrases are not the keywords you should optimize your content for.

These are just some broad topics you will use as the basis for finding more specific keywords.

And, there are several ways to do so.

1. Focus On "Search Intent"

As of 2020, always start with learning about the user's Search Intent


Because this is what Google is primarily focused on.

But What Is Search Intent?

Search Intent aka “User Intent” is the goal of a user when they turn to search engine to find and answer to a query.

These are the main types of a "Search Intent".

  • Informational
  • Commercial
  • Navigational
  • Transactional

Always ask yourself what content a user wants to get when googling a certain keyword.

Are they looking for a specific page? Do they want to make a purchase? Maybe they’re simply seeking information.

Based on that, you should break down your keywords into navigational, informational, commercial and transactional categories.

Performing search intent-based keyword research is the only way to target the right audiences, provide them with the relevant content, and get them to convert faster.

As of 2020, always start with learning about the user's "Search Intent". Because this is what Google is primarily focused on. #SearchIntent #Google #2020
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2. Google Has The Answer (Keywords)

Google is smart.

To provide users with personalized and relevant searches, it recognizes their search intent.

In other words, Google understands what a user wants to achieve by searching for a certain phrase.

By using Google itself, we can find loads of information about search intent and trends.

For e.g.

3. Use "Google Suggest"

Type a keyword into the search box and see the suggestions Google provides.

For example, if you enter “website traffic,” you will see suggestions like “website traffic analysis,” “website traffic checker,” “website traffic rankings,” and so forth.

These are all awesome keywords to add to your list because you know that numerous online users are searching for them.

This is yet another amazing keyword research option provided by Google. Let’s get back to our example of website traffic.

Say you want to find the keyword ideas related to it.

All you need to do is google it and then go to the “Searches Related To” field at the bottom of Google’s SERPs.

This is where you will see the phrases like “how to track website traffic,” check website traffic free,” or “check domain traffic.”

These are all potential keywords that may add value to your website content.

5. Use "Answer The Public"

Answer The Public works on a principle similar to Google’s Suggest, as it provides you with the list of questions coming directly from the minds of your customers.

This tool is impressively easy to use.

You just need to enter the topic and hit the “Get Questions” button.

Go to the data section, where you will find the three types of results – question-based keywords, long-tail results, and the list of related topics.

This tool is immensely important because it lets you understand the search intent and provides you with tons of highly relevant, long-tail keywords.

Answer the Public is one of the cleverest insight tools that successfully combines the suggested searches from Bing and Google. #answerthepublic #Bing #Google
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6. Use "Right Keyword Tools"

Sure, you can do keyword research manually, without investing in a tool.

However, the process of finding a keyword would be far more complex.

Keyword research tools will automate the repetitive and manual aspects of the process, leaving you more time to spend on creating quality content and analyzing searcher intent.

Here is a brief list of killer keyword research tools you could use:

  • Google Keyword Planner is one of the most frequently used keyword research tools. And, this is logical, given that its results come directly from Google.
  • SEMrush lets you do a comprehensive competitor analysis. All you need to do is type their URL into the search box and you will get an amazing list of keywords to use in your content strategy.
  • Keywords Everywhere is a comprehensive tool that provides you with keyword results from multiple places, such as Google, Bing, YouTube, etc.
  • Ubersuggest will analyze Google’s suggestions for you. Instead of googling your topics manually, you just need to enter them into this tool and it will scrape the results for you.

7. What Are The "Right Keywords"

You’ve compiled a list of potential keywords, but how to identify the right ones?

Remember that no tool can tell you which keyword you should use.

Instead, you need to pay attention to a wide array of factors and analyze them strategically to pick the right phrases for your content strategy. Some of them are:

  • Search volume – it’s important to know how many people search for your target keyword. Sure, remember that the search volume varies across industries.
  • The organic CTR – when combined with search volume, this metric tells you whether targeting a certain phrase pays off. This is where tools like Moz or Ahrefs may help, as they will estimate the organic CTR for you automatically.-
  • Keyword difficulty – just like its mere name says, this metric tells you how difficult it is for you to rank high using a certain keyword. Logically, if your site is new, then focus on targeting some low-competition keywords that will get you to the top of the SERPs faster. These could be long-tail phrases like “how to increase website traffic.” As your site grows, you can start optimizing it for some more competitive keywords, like “organic website traffic.”
  • CPC, or cost per click – answers whether the people using a certain keyword really convert. If a keyword doesn’t help you generate new leads or increase conversion rates, is it worth your while?
  • Keyword trends – you want to know how the use of a certain keyword is changing over time. This is where Google Trends can help. For example, if the number of searches for your target keyword is constantly plummeting, this may indicate that you should look for a more relevant phrase.
  • Relevancy – sometimes, the keyword may have a stellar CTR, CPC, and search volume and yet, be irrelevant to your business’ goals. For example, using the “website traffic checker” keyword doesn’t make sense if you’re a digital marketing blog that doesn’t sell SEO tools.

Now that you have a list of keywords, you need to optimize your content for them.

To create a perfectly-optimized piece of content, you will need to insert your keyword into its URL, title tag, meta description, H1 and H2 tag, image alt text and headlines, etc.

The idea is to make your content valuable. Always remember that you’re writing articles for people, not Google’s crawlers.

This is why spamming your text with a single-word phrase won’t work. Instead, make sure that each part of your page is informative and easy to follow.

Pay close attention to a wide array of factors and analyze them strategically to pick the right phrases for your content strategy. #contentmarketing #SEO
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8. Test And Tweak Constantly

Just like I’ve already said, there is no strict rule that will tell you what (not) to do. Instead, you will need to experiment with different keyword research and optimization tactics.

Conduct A/B tests and compare different keyword types and placements until you find the tactic that works for your content strategy.

You should also set clear SEO goals and align them with your KPIs. Choose the right SEO tools that will help you understand how exactly keyword optimization impacts your rankings, traffic, or conversions.

There are many reporting tools that let you combine the features from multiple tools on one dashboard and create relevant SEO reports for you.

9. Optimize For "Long-tail Phrases"

When optimizing content, it’s also important to add keywords organically. Focus on conversational and long-tail phrases, as they bring more value to a searcher.

Even though they usually don’t have impressive search volume, they are more specific. As such, they convert better than single-word and exact-match phrases.

10. Use "Reddit"

We use Reddit every day to ask questions or seek answers some has already provided.

Precisely because of that, Reddit may be a gold mine of your potential keywords.

You just need to search for the desired keyword and then find a subreddit relevant to it.

Try to find popular threads with lots of comments, as they may contain a relevant long-tail keyword such as “how to increase website traffic” or “best website traffic SEO tool.”

Actionable Tips

Over to You

Keyword research is the backbone of your content strategy.

It gives you a competitive advantage in a highly overcrowded digital landscape and lets you put yourself in front of the right audiences.

This is why you need to perform it strategically and I hope these tips will be helpful.

Sure, as your business grows and your focus changes, you will need to revisit your keyword research strategy and tweak those parts that don’t work for you anymore.

"It’s not the best content that wins. It’s the best-promoted content that wins.” - Andy Crestodina
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If there’s anything you’d like to add, we’re listening!

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Meet The Author

Raul Harman

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

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