Link Building Strategies That Really Work For Small Businesses

Link-Building Strategies for Small Business: White-Hat Strategies That Always Work

Published Under: Content Marketing | Link Building
Last Updated: December 31, 2019
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Many small business owners often struggle with local link-building for SEO. As a small business owner, you may be intimated by SEO optimization or specifically, link building – and rightly so. Link building requires consistent hard work and smart strategy implementation. Weather you're starting fresh or trying your content to work for your business, these tried and tested strategies by industry experts can help your content rock with your audience.

Dave Brown

Link building is the ultimate way to promote visibility within the search engine. And it is rightly done by harnessing your creativity – and of course, a lot of sweat.

Links never go out of Google’s search algorithm and therefore, you should be willing to invest your time and energy in link building for small businesses.

We understand how important it is for you to set your business up for maximum visibility right from the start.

Therefore, we have made a list of some of the most surefire tactics that ensure successful link building for small businesses in 2019.

In addition to hard work, link building requires creative and effective strategy implementation. Every minute of your time that you devote to link building should be spent on tactics that actually work for small businesses.

“Sadly, much of the #content being published is simply not worth linking to. 75% of it is getting zero #inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead." — Brian Sutter, Forbes
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1. Start With Local Directories

As evident by its name, these directories are specific to your location. You can easily find a wide variety of links that are there for the taking. Just make sure that you keep your demographic area in mind. And if you can find a local directory that resonates with the specific niche of your business as well, it would be a plus point!

General directories usually offer vague links that provide your business with little to no value. Placing your link on the relevant page is the key to benefiting from national directories. Here are a few ways to earn local links.

  • Local newspapers
  • The local chamber of commerce
  • Online directory of your building
  • City directory

Besides these, you may consider looking for an organization in your area operating in your niche and find out if their membership offers inclusion in a local directory.

In addition to local directories, you may also find review sites quite helpful.

Focusing on these sites in the early phase of link building can help you with your SEO strategy as well as provide you with some valuable links.

However, it is important to note that getting quality reviews isn’t as easy as it sounds. You’ll have to be patient to generate a steady stream of quality reviews.

That being said, there are a number of local directories and review sites out there where you can get relevant links without much hassle.

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In #digitalmarketing terms, this means you need links, #links and more links.” — Luisito Batongbakal, MonitorBacklinks
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2. Collaborate with Local Businesses

Local partnerships provide a great opportunity for link building for small businesses.

If you already have collaborations underway with local businesses and companies but aren’t leveraging them for a link, what are you waiting for? Build new partnerships, build your links – that’s the motto!

The ideal way to go about this is by looking to partner with companies that offer products similar to yours.

Although this advice may sound like a no-brainer, you may not know that it can earn you a link on your partner company’s ‘preferred vendors’ page.

Another option includes collaborating with local suppliers. Fostering positive partnerships you’re your suppliers can get you some valuable links.

"If there is a link selling site and they get caught for selling links, and they just happen to be #linking to you, the value of that link that the site was providing, it just goes away." — Matt Cutts, Google
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3. Connect with Local Bloggers

When it comes to link building for small businesses, connecting with bloggers and content writers who belong to your area or niche is bound to work in your favor.

Content creators tend to produce regular content for their readers – and at one point or another, they may run out of ideas.

You can be their savior by offering them a topic!

Make sure you follow these bloggers and share or comment on their content

This will help you build a genuine and potentially beneficial relationship with them.

Provide them with ideas that may be of value for their audience. Helping them will make them help you in return.

While you may be looking to connect with big names in the blogging industry, you’d be better off partnering with smaller bloggers when you’re looking to build links for your small business.

Their focus on a relevant niche makes their backlinks highly valuable for your website.

“No website can stand without a strong backbone. And that backbone is technical #SEO.” — Neil Patel
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4. Focus on Content Marketing

As a small business owner, you should consider focusing on your content marketing strategy.

Write great, engaging, meaningful content and give something worthwhile to other websites to link to!

It is mention-worthy that the majority of businesses, both new and established are focusing on managing a good blog and on doing content marketing – which explains why the market is so competitive.

If you think you can’t write as good content as them, you may consider hiring blog writing services and content writing services to do the task expertly.

Get niche-specific content written from professional content writers and stay on top of your content marketing game.

Creating content that addresses local issues is the key to attract readers and gain some valuable links.

“Good #SEO is paying attention to all the details that most #bloggers ignore.” — Ryan Biddulph, BloggingFromParadise
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5. Look Out for Unlinked Mentions

This is perhaps the easiest trick for link building for small businesses. Brands, both popular and small, are mentioned on the internet on a day-to-day basis.

To be able to identify and reclaim unlinked mentions, you should consider setting up free Google alerts for your business.

This will help you reach out to any website that mentions your business in their content without including a link.

Such websites usually have a friendly audience who finds your products and services worth recommending or promoting so, they won’t mind including a link to your website.

This way they allow their audience to find you as well.

However, you need to be smart and diligent while reviewing unlinked mentions.

You wouldn’t want to reach out to a website that has talked about your business in a negative way and ask them to include your business’s link now, would you?

Consider these situations as an opportunity to improve your business based on their negative experience with you and their feedback.

Final thoughts

When it comes to link-building, consistency is the keyword.

It pays off and pays very well.

Having said that, never ever indulge in black-hat SEO / link-building techniques.

It "might" work in the short term, but chances are you'll end up loosing more than you will ever gain.

“The successful person makes a habit of doing what the failing person doesn’t like to do.” — Thomas Edison
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Earn links that produce results. Create content that wins traffic


Meet The Author


Dave Brown

As a Sr. Editor at a content writing service, Dave and his team at Content Development Pros have helped small and large businesses get results through content. Look no further if you’re looking for copy that stands out, makes an impact, and converts. They’ll help you achieve your marketing goals through creative, well-researched content that follows the best SEO practices. Get in touch today!

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