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By: Asad Butt
Last Updated: November 21, 2018

We Compiled 101 Top Mobile Marketing Statistics For 2018 To Help You Plan Your Future Strategies in 2019 and Beyond

Content Marketing | Mobile Statistics

20% of Americans now own a Smart Speaker. There are over 10 Million voice-enabled units in circulation between Alexa and Google Home with over 20% of mobile queries being voice searches in 2018, growing to 10% by 2020. We will need well optimized, mobile-friendly websites and the location-based optimized information. What information can help with a good mobile marketing strategy? Top 100 facts for 2018 compiled!

Table Of Contents



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Smartphone Mobile Usage Statistics

  • Global: 62% of users accessed the internet using their mobile phones. Statista

  • Global: By 2020, the number of smartphone users is projected to reach 2.87 billion. Statista

  • Global: In November 2018, Statisa measured that, mobile devices accounted for 48.2% of website traffic worldwide (excluding tablets). Statista

  • Global: By the start of 2018, consumers downloaded 178.1 billion mobile apps to their smart devices. Statista

  • Indonesia: Highest smartphone penetration: Mobile devices accounted for 90% of digital minutes. Statista

  • Global: Samsung devices owned the highest market share in Q1 of 2018: 23% CNET

  • Global: IPhone X was crowned as best-selling smartphone in early 2018. CNET

  • 50% of smartphone owners now check mobile devices, first thing in the morning. Omnicore

  • Mobile ad blocking is increasing 90% YoY. Omnicore

  • On average, 23 Billion SMS messages were sent daily in 2018. Smseagle

  • Consumers spending hit $930 Billion USD, using mobile payment applications Upwork

  • China had the highest number of smartphone users in 2018: 775 million NewZoo

  • United Kingdon had the highest number for smartphone penetration: 82.2% or 54 million smartphone users out of 66 million population. Followed by the Netherlands with 80% and Sweden by 79%. NewZoo

  • Average smartphone user used their phones for more than 4 hours a day. Themanifest

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Mobile Friendly Website Experience Statistics

  • 57% of consumers said: A business with a poorly designed mobile website is not likely to be recommended SocPub

  • Load Speed: 5 seconds or less, guarantee 70% longer viewing sessions. Omnicore

  • Smartphone bounce rates are 37% compared to only 28% for tablets.

Smartphone Usage Statistics Among Gen Z And Teenagers

“When I got a phone, it was really important socially. It was like, oh my gosh, you’re accepted now. Everyone wanted to be your friend because you got a new phone.”

CYAN, AGE 17


  • 1/5 or 20% of millennials open an app at least 50 times a day.Themanifest

  • 71% of teenagers watch an average of over 3 hours of videos online daily. Thinkwithgoogle

  • 78% of teenagers now have an access to a smartphone. Thinkwithgoogle

  • Most 13-17 year olds, as of 2018, got their first smartphone at an earlier age of only 13. Thinkwithgoogle

  • 52% of all teens now use at least one messaging apps. Thinkwithgoogle

  • 51% of all teens use at least one social networking app. Thinkwithgoogle

  • 70% of all teens regularly make purchases online. Thinkwithgoogle

  • A friend's recommendation is No 1 influence factor for teenagers to make a purchase (huge potential for social media marketing). Thinkwithgoogle

  • U.S. market size for GenZ was 44 billion. With GenZ now purchasing 70% of the time online and using smart devices, the current market size stands at 30.8 billion.

  • 53% of teens now value social media followers equal to social currency

Social Media Uasge Statistics Among Mobile Users

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  • Pinterest is No 1: With 64% of referral traffic via smartphones and tablets. Source: Omnicore

  • Instagram: The sixth-ranked photo-sharing app had 1 billion monthly active accounts. Statista

  • Most followed person: Footballer Cristiano Ronaldo was the most followed person with 145 million followers.

  • Snapchat had 186 million daily active users worldwide.

  • India was leading with the highest number of Facebook user: 294 Million in 2018.

  • 66% of respondents from Brazil stated that they used social media as a source of news, the highest in the world.

  • 39%, most frequently used apps are of social media category. Themanifest

  • 55% of social media engagement is on a mobile device. Hubspot

  • 2019 Estimates: Social network users globally will grow to 2.77 billion, up from 2.46 billion in 2017. Statista

  • 2019 Estimates: 72.4% of the worldwide online population will be accessing social networks. Statista

  • WhatsApp: Was downloaded approximately 66.6 million times. Statista

  • WhatsApp: Had 1.5 Billion accounts worldwide as of 2018

  • WhatsApp: Had 450 Million daily active users

  • WhatsApp: 100 Million voice calls made daily

  • WhatsApp: 3 Million companies are using WhatsApp for business.

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E-commerce/Shopping Statistics Using Smartphone

  • 82% of customers use their mobile phone while making a decision about purchasing in-store. Omnicore

  • A good mobile experience improves the opinion of a brand: 61% of the surveys people. Hubspot

  • 52% of consumers are put off with a business after a bad mobile experience. LinkedIn

  • VERY IMPORTANT: 40% go to your competitor instead, after a bad experience with your mobile site. LinkedIn

  • Still, 84% have experienced some difficulties making a transaction using a mobile phone. LinkedIn

  • A slow page can result in a 97% mobile shopping cart abandonment. LinkedIn

  • 80% of buyers used their mobiles inside a store for product reviews, price comparison and alternative options and other store locations. LinkedIn

  • 46% of people read reviews of all purchases on their mobile phones LinkedIn

  • 62% of people use their mobiles for price comparison. LinkedIn

  • Mobile-influenced offline spending was more than $1 Trillion. Biznessapps

  • In 2018, mobile commerce sales were over $626 billion. Smartinsights

Mobile Advertising Statistics In 2018

  • Global: Mobile ad spend is projected to hit more than $247 billion by 2020. [Omnicore]

  • Global: n 2018, mobile Ads accounted for 22.3% of Ad budget. Millforbusiness

  • Global: Mobile Ads Revenue of Twitter reached $3.58 Billion. Statista

  • The total mobile ad spends worldwide was above59.67 billion U.S. dollars. Statista

  • In 2018, mobile devices accounted for 61.9% of Google’s total paid-search clicks. iProspect

  • US mobile search spending was $25.11 billion in 2018.

  • It's estimated to be over $28.25 billion in 2019. AUM Core

  • In 2018, 87% of Facebook’s advertising revenue came from mobile. AdWeek

  • By 2019, mobile advertising will account for 72% of all U.S. digital ad spending. MarketingLand

  • YoY mobile Cost Per Click (CPC) was still on the rise in 2018. (up 31% YoY). iProspect

  • 69% of digital media time is spent on mobile devices. Comscore

  • 87% of Facebook’s Advertising Revenue, $9.16 Billion, comes from Mobile Adweek

Latest Mobile Voice Search Statistics

Voice commerce represents the next major disruption in the retail industry, and just as e-commerce and mobile commerce changed the retail landscape, shopping through smart speaker promises to do the same.

John Franklin | OC&C Associate Partner

  • 2 in 5 adults uses mobile voice search at least once a day. LocationWorld

  • 1 in 5 adults uses mobile voice search at least once every month. Global Web Index

  • 9% of 55-64 surprisingly also use mobile voice search. Global Web Index

  • Voice search comprised of 1.8 Billion of the retail segment in the US Searchengineland

  • 1 in 5 searches on a mobile device is of voice nature.

  • Android searches comprise 25% of US voice searches.

  • 60% of smartphone users had tried voice search at least once in the past 12 months.

  • 55% or more than 50% of teenagers are using voice search daily. Citrusbits

  • Mobile voice-related searches are 3 times more likely to be location specific. SearchEngineWatch

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Mobile Search Statistics | Apps And Browsers

  • 48% of the buyers use smartphones as the first point of contact to start their search. Thinkwithgoogle

  • 69% of 18-39 definitely use mobile devices to research products before a purchase. AUM Core

  • Mobile devices account for 53% of paid-search clicks. AUM Core

  • US mobile search spending was $25.11 billion in 2018.

  • 2019 Estimates: US mobile search spending will hit $28.25 billion. AUM Core

  • Google-owned 95% of the market of all US paid search on mobiles. SearchEngineLand

  • Mobile paid search market share: Google: 95%, Bing: 3% smartphone, Yahoo: 1%. AUM Core

  • 75% of Google mobile search ad revenue came from Apple devices. AUM Core

  • 8% or 1 in 10 of mobile searches for local business information result in a purchase. ComScore


Most important mobile website features:

  1. Products List,
  2. Opening hours,
  3. Price list | Source Statista

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  • 40% of all mobile searches are for a local business or interest. Omnicore

  • 88% of consumers, searching for a local business using mobile device end up calling or visiting the business. Nectafy

  • 46% of all searches now on Google are for local information.

  • 33% of mobile phones search for local companies are for the business location. Hubspot

  • 66% or 2 out of 3 smartphone users are more likely to purchase from companies with customized location information. Thinkwithgoogle

  • Comparable searches without using "near me" keywords have grown by 150% YoY. Thinkwithgoogle

  • US local advertising revenues have exceeded $200 billion.

  • 40% local advertising revenues are spent by brands to localize their advertising campaigns. Gigasavvy

  • Brands that improve the accuracy of location information by only 20% see conversions rate increase by 216%. Gigasavvy

  • 61% of consumers contacted a local business with a mobile-optimized website. iProspect

  • By 2021, mobile devices will account for $1.4 trillion in location-based sales. Forrester

  • 71% of customers look to confirm the address before visiting a new store using their smartphones.

  • 88% of customers for local search trust reviews.

  • 68% of consumers provided a local business review upon request, using a mobile phone. Brightlocal

  • 85% of consumers read and trust online reviews on mobile phones as much as personal recommendations.

  • 73% of consumers trust a local business more with positive reviews.

  • 49% of consumers now consider a minimum of a four-star rating before they engage with a business.

  • ‘Quantity of reviews’ is now the second biggest factor, at 46%.

  • Businesses who respond to reviews are considered reliable by 30% of consumers.

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Closing Thoughts

Smartphones are taking over very fast and we know from experience that if we won't adapt, we are done.

The voice search, artificial intelligence, coupled with smartphones is the next big thing shaping everything in this age.

We are rapidly approaching where the majority of the consumers will be reachable via their smartphones and devices.

This clearly shows that every business will need the following:

  • well optimized, mobile friendly websites
  • Location-based optimized information
  • And a good mobile marketing strategy

Many companies are already adopting a mobile-first approach and Google itself is pushing for it.

With the Internet of things, BusinessInsider predicting: There Will Be 4 Devices for Every Human on Earth and the younger population and Gen Z who consider internet-connected devices as an extension of their bodies it will help to be an early adopter.

Published Under: Content Marketing
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