SEO in 2020:  The Definitive Guide

Most Important 2020 SEO Trends You Must Know

Published Under: SEO | Content Marketing
Last Updated: December 24, 2019
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SEO in 2020 is going to be an altogether different game than in 2019. If you still believe that keyword placement is the core component in the world of SEO, don't mind, but are you for real? For me, you are living under the rock absolutely. In this article I will explain some of the most important SEO techniques for 2020. (And yes, these are all white hat)

Alma Causey

According to one of the top most influencers in the digital marketing world

'It’s almost near when AI will dictate the future of SEO by introducing automation in every aspect of the entire process.' - Jeff Bullas.
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Yes, you read it right. Anyone who is a pro in SEO knows that changes in this field comes quickly and in a massive way.

Whenever I used to feel King of SEO techniques, Google always used to switch over something else. And I had to start again from zero... Poor me!! And this is what we all had suffered.

The primary reason behind this rapid change is to focus on what users want. Google doesn't care that you have to start mastering your SEO skills again. What matters is, you need to be one step ahead of the game to succeed.

And for this, it’s essential to switch your focus towards the search engine's motives instead of your own. You can achieve that plateau only by incorporating newer techniques.

So, what are the newer techniques? Is there anything that we still don't know? Today, we are going to look at the future of SEO and what is expected to change in 2020.

“SEO's need to understand the nuance of what this means with their content as well as have a firm grasp on Google’s past updates leading to this trend.” # SEO #Google - Jenn Mathews, Groupon.
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Structured Data & Schema will become essential

'Structured data is code in a specific format, written in such a way that search engines understand it easily.’ #Searchengines #Google
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#Schema #markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.’
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In simple language, search engines use structured data and schema to read & understand your content seamlessly. It helps to provide the best search results at any given point in time.

Structured data adds code to a website in the form of rich snippets, whereas schema makes things easier for the audience and the search engines.

Voice Search Optimization will be everywhere

who does no know, by 2020, 50% of all searches will be voice searches.

Already millions of users are using voice search to find queries, i.e., we love to ask anything which pops in our mind from Siri, Google Assistant, and Alexa. And it will only be going to rise in 2020.

There's a strong prediction that it will not remain limited to this handful of devices; instead, the availability of similar devices is going to rise.

It will lead to optimizing your content for voice-based search so you can rank higher.

Here's a tip from my side to up your game in this niche. Make your content mobile-friendly, use structured data, incorporate snippets, etc. and you are good to go!

“Know what answers the user needs next” #SEO #ContentStrategy - Jessica Levenson, SEO & Content Strategy Consultant.
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More of Artificial Intelligence (AI)

Google's “Rankbrain” made it evident that AI impacts the future of SEO strategies. It has become one of the top priorities of Google and other algorithm updates.

It means you should optimize your content according to AI guidelines, i.e., optimize your titles, description tags for CTR, bounce rate & dwell time, etc. It means to revive the overall SEO strategies.

If you are still in doubt regarding its importance, have a look at what Google co-founder Sergey Brin is saying about it

'The new spring in artificial intelligence is the most significant development in computing in my lifetime' #AI - Sergey Brin
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How AI works?

It collects and analyzes all the data as per everyday occurrence and predicts accordingly what a client wants and providing it.

According to the latest news, soon, Google intends to use AI to read the website. It will enable us to understand all the feedbacks and analyze any content to evaluate where your business should rank in a search result.

Embedded content: https://cdn.searchenginejournal.com/wp-content/uploads/2019/04/sej-1.png

Long-form of Quality Content will be in trend

Google evolves its algorithm now and then. Gone are the days when 200 words of content were the answer to all of the questions.

But not now... You can land up with ever long guides and discussions, having various paragraphs, sections, subsections, bullet points, etc.

Here's a popular calculation method, to evaluate how much your blog’s word count should be. Let's explore it.

How to calculate optimal blog length

  1. Find your top 10 posts in search by doing ‘Organic Search.'
  2. Then select your top 10 blog posts and determine their lengths using the word count checker feature.
  3. Then determine the amount of content in your header, footer, and sidebar. For example, you get 125 words.
  4. The total number of shortlisted blogs is 10, and the top 10 blog post lengths extracted from word count checker is 33,192. So, the formula becomes 33,192 – (125×10) = 31,942.
  5. For best blog post length divide the answer by 10 (top 10 blog posts), i.e.,
  6. 31,942 /10 = 3,194 words in total

Isn’t a great method to evaluate the best word count for blogs for your website? Share your results with us as well.

Embedded content: https://assets.website-files.com/589a31e3551e733a335ecfa4/5a61287f52d1da0001f4668a_serpiq.JPG

Final Thoughts on SEO in 2020

For now, follow the current trends, and remaining is to guess what will happen with SEO in 2020. But looking at and predicting as per what has happened over the last 12 months, voice search and AI is almost a dead sure addition to be. All these rapid changes have altered the very landscape of SEO.

So, make sure that your websites are responsive and focus on providing the best UI experience possible to stay your game up.

References

  • https://www.jeffbullas.com/top-seo-trends/
  • https://yoast.com/what-is-structured-data/

Earn links that produce results. Create content that wins traffic


Meet The Author


Alma Causey

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.

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