Why Understanding The Results Of Your SEO Efforts Is Crucial?

The Importance Of Understanding The Results Of Your SEO Efforts

Published Under: Guides & Tips | Seo Reports
Last Updated: May 07, 2020
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With increasing competition from more websites today, page rankings are an ongoing concern. A low SEO rank means that the efforts and resources spent on making, managing, and maintaining your website are not giving you the results that you want. You have to be above, or at least on the same level — as those other websites that get more traffic. —After you have used the best SEO strategies to increase your website rank, your efforts should not end there. In other words, you must also use follow-up strategies. —This article summarizes nine (9) key reasons why it’s vital to study, analyze, and understand the results of your SEO efforts.

Asad Butt

One of the most effective techniques used in digital marketing today is called SEO or search engine optimization. Put simply, SEO means that when people type keywords in their search engines, your website always is always one of those that appear as the top search results on their devices.

Search engine bots are constantly scanning, crawling, and recording different types of websites and what they do to get unpaid (organic) traffic to continue coming in. SEO results grow over time, and you will find that it takes from four to six months before you can see your website’s SEO results.

Using the best SEO practices correctly will increase website rankings by eliciting more clicks from more website users. At the same time, more clicks mean more chances of click-to-transaction conversions. This is the connection between high SEO score and profit.

For instance, you must regularly check to see if your SEO efforts are yielding good results or not so that you or your website design team can apply corrective strategies such as growing your traffic with infographics, ensuring that your website is mobile-friendly, optimizing your website’s content with RankBrain, and creating SEO-optimized landing pages, to mention a few.

Here are 9 key reasons for why it is critical to understand your SEO results.

1. You Can Understand Your SEO Results

Before digging deeper into why it’s essential to understand the results of your SEO efforts, you want to know how to understand your SEO results. This is done through SEO analysis by using tools such as an SEO report template.

Each time the best companies hold their regular meetings, SEO analysis is always on the agenda. This is an audit of the current standing of the business website. From this, the company can identify the pain-points that they can review to optimize their website so that they are better tracked by search engine bots. You can do this too. In fact, your functional SEO analysis can include:

  • Keyword Research: This gives you a clear-cut idea about the keywords that work best for your website.
  • Statistical data: In business, statistics are the most critical and dependable data that you can use and rely on simply because statistics don’t lie. For instance, you can use your statistical data to see your page loading speed, bounce rate, and ease of navigation.
  • Current search engine rankings: The higher your search engine rankings, the better it is for your business results.

When you go through your SEO analysis, you’re able to identify the aspects of your current SEO strategies, particularly what works and what needs work. When identifying the weak points of your SEO elements, you will see why your website is getting high search results — or why not.

How do you determine if the time, effort, and resources you’ve spent on SEO standards for your marketing strategies are paying off? To put it simply, you do this by periodic analysis of each element in your SEO practice. Here’s why this added effort is worth it.

2. You Can Identify Your SEO Success Factors

Excellent page rankings aren’t the only determining factor of SEO success. Don’t be blinded and think that you’re doing well merely because your page ranks high. You must know the other factors that indicate your website’s SEO success. These include:

  • Increased website rankings with more organic traffic
  • Increased organic traffic with more calls or web forms
  • Increased calls or web forms that increased sales
  • Increased sales that increased profits

When your team takes the time to understand the results of your SEO efforts, you’re able to go through each of these four (4) standards. Then, you can accurately determine if your website is indeed successful or not. When we say that SEO efforts should be comprehensive, it means that every one of the determinants of success is clear and present.

3. You Can Check Your Website’s Visibility

Do you know exactly how visible are you to online visitors on Google right now? A good way for you to determine your visibility on search engines is by understanding the results of your SEO efforts. This begins by getting an overall bird’s eye view through the numbers (metrics) in your analytical data. These numbers indicate your website’s overall visibility on search engines such as Google, Bing, Yahoo, and the like. Here are the top reasons why website visibility is very important for your business:

  • It allows internet users to find your website quickly.
  • It improves the results of your marketing campaign.
  • It strengthens the overall reputation of your brand.
  • It increases the perception of internet users about your brand.
  • It increases your revenue-earning potential in the most cost-effective way.
  • It helps your website stand out from the competition.

Backlinks are crucial SEO elements that lead users to authority websites that should link back to you. As one experienced source puts it, one high-quality backlink is worth more than ten low-quality backlinks. While your website remains active and relevant, other websites may disappear, be taken over by other owners, or deteriorate in quality. To play it safe, you must periodically evaluate all links on your website. Here are some reasons why:

  • You can verify that you’re not spending company resources on low-quality links.
  • You can be sure that all of your links are relevant to your market niche.
  • You can save your website from a bad reputation (poor quality links can do that).
  • You can make sure that each link on your website sends traffic back to your site.

Now that you also know why evaluating the links on your website is important, here’s how you can complete this evaluation process:

  • Verify the relevance of the anchor text to the attached links.
  • Verify that your links lead high-quality web pages.
  • Verify which pages on your website have the most backlinks to unique websites.

5. You Can Analyze Your Spam Score

Your spam score is shown as the percentage of websites all over the World Wide Web with similar features as your website. This also includes websites penalized or banned by Google. If your website is strikingly similar to banned sites, you’re at a disadvantage. In other words, you must ensure that your website is never perceived as spam. Here are some failproof strategies to lower your spam score:

  • Create a text version of all of the email messages that your website is sending.
  • Rather than a URL, use normal texts inside the hyperlinks.
  • As much as possible, avoid s# ey# # pam-sensitive words and phrases.
  • Avoid HTML errors and obscure content.
  • Always use a proper subject line whenever you send messages.

6. You Can Analyze Your Website Contents

In best SEO practices, your website’s content one of the most important offerings. The results of your SEO efforts help you analyze the contents on your website. No matter how well-structured or professionally designed your website may be, it will fail if the content is poor. Here are five (5) key tips to avoid this.

  • Remove any plagiarized content from your website.
  • Know your audience and what they want to know from your website.
  • Avoid too many run-on sentences.
  • Stick to the active voice.
  • Keep your content simple and easy to understand.

7. You Can Understand Your Website’s Projected Image

Yes, you may have applied all the best SEO practices. You’re sure of this. However, do you know the actual impression that your website is projecting? This is not about the general public’s impression of your website. Rather, the focus here is the impression on your website visitors.

When studying the results of your SEO campaign, you get insights on how many people visited your website. You can also see what made your website bounce when these visitors didn’t find what they’re looking for. This way, you can change the things that created negative user experiences before it’s too late. Some of these are:

  • Usefulness
  • Mobile optimization
  • Design
  • Length of content

8. You Can Create Better User Experiences

When you understand your SEO results, you can enable your company to create consistent and better user experience by addressing the factors that prove to be negative points to your visitors. Then you can immediately create changes. You don’t just turn a blind eye to it.

For instance, you avoid outdated SEO tactics because these can actually kill your business. Some of these are exact-match domains, exact-match anchor texts, reciprocal linking, flat URL directories, and indiscriminate guest blogging.

At the same time, when you understand the results of your SEO efforts, you also know the website’s success points, the ones that created pleasant user experiences. Then you are more equipped to focus on SEO efforts that you know will translate to positive user experiences.

Why is your website’s user experience so important? It’s one of the SEO factors that can lead to better rankings. On the other hand, if your user experience rating is consistently low, this means that many of your website visitors are finding your site difficult to use and they’d rather not waste their time there.

No matter how well designed your site is, or how impressive the content is, if the user experience is poor, then chances are, your visitors will always leave and find another website they like.

9. You Can See Where They’re Coming From

You know that when running an offline business, location is important. In managing a website for your online business, the same principle still applies. It still pays for you to study and understand the geographical location of your customers. While the World Wide Web may seem interconnected, this doesn’t mean that all of your visitors are able to access your website.

For example, differences in geographical location can mean differences in the spending habits of your customers. To start with, there’s an obvious difference in the standard of living of people from different geographic regions. Salary differences mean that not all customers can afford to spend and pay for the same things in the same quantities or frequencies.

At the same time, there are also timezone differences. There may be certain hours in a day where your website is so heavy with visitors and buyers, and there are hours when it is idle. It is very important that you to you know these patterns and how you can keep your website strong and running when there are maximum numbers of visitors or buyers. Otherwise, your website may not run best during your busy hours and you may lose your high-paying customers. You never want this scenario to happen with your website.

Another very important reason to know the geographic location of your customers is that you’ll know the potential growth areas so that you can serve a wider range of customers. Here are more compelling reasons why tracking the geographical location of your customers can work to your advantage:

  • You’ll learn more about the landing pages on your website that are ranking high with certain geographic locations, so now you also know what people from which geographic locations are looking for from you.
  • You can gain a better understanding of where your traffic is coming from and you can refine your professional practices accordingly.
  • You can have more accurate evaluations about what your customers are looking for, what they want, and what is unimportant to them.
  • You’ll have a better source of potential leads.
  • You’ll have information about how much of your visitors in which specific geographic areas are actually paying customers.

Key Takeaways

Digital marketing has very competitive standards, so you must try and outrank your competitors’ websites. Even if you’re using the best SEO practices and techniques — and even if your company website seems to be looking great right now — you’re never quite sure that you’re doing better than them.

You must regularly check and ensure that your SEO efforts are getting the results you want for your website. Remember, outdated SEO tactics can actually damage your business.

Earn links that produce results. Create content that wins traffic

Meet The Author

Asad Butt

Asad Likes anything creative, but mainly, developing web-applications, optmizing websites for search engine algorithms and writing about all stuff creative.

He could be reached at LinkedIn or Twitter. He is also an active contributor at stackovrflow.com

Learn more about Asad Butt


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