1. Design Elements Form Brand Identity
Website design elements such as colors, fonts, and images form and reflect your brand identity to an online audience. You can check Slickplan's article source to learn more about the importance of typography in website design.
When all these elements successfully blend and are consistent across your website, they'll help you build an online presence that instills a sense of competency, trustworthiness, and professionalism.
You can use these seven design tips to help you build your brand identity:
Color is highly, if not the most, influences the overall brand identity, tone, and mood of the site. If you want your website to be exciting, you should use bright, saturated colors. In contrast, if you're going to set a more serious tone, you should use muted and toned-down colors.
When you want your text to look elegant and detailed, consider using an elaborated script-style font. If you're going to convey a message that seems hard-hitting and urgent, a more condensed font would be better suited. It's generally better to have the same font family used for your website and other online presence.
The imagery is another website design element that heavily influences the site's brand identity. In that sense, you'll want to use large photos if you're going to achieve a professional look. If you're going to convey a sense of fun and cheekiness, you should go for hand-drawn illustrations and icons.
When designing a website, you should consider whether you want your website to be traditional and easy to use or have modern, interactive elements that engage users. Modern and interactive websites aren’t always the best choice for brands built on tradition and professionalism but are a good choice if you want to stand out as an innovator.
The combination of colors, imagery, fonts, and functionality create the ultimate users' experience, how it makes them feel, and consequently how they perceive your brand.
What you say matters. The brand voice has to match the visual and functional design elements of your website. To help you orient your brand voice consider using a literal tone to explain something precisely as it is or a metaphorical tone that shows with images and comparisons. Also, think about whether you want to use a simple or academic tone. A simple tone is generally encouraged and appropriate for most web writing. On the other hand, the academic tone can be used when writing about complex issues to a knowledgeable audience.
Brand voice is more about what you say while your brand's personality is more about how you say it. You can say something in a respectful tone or irreverent tone that’s reserved for brands that rebel against tradition, conventions, or expectations. And lastly, you can choose whether you want to use a professional or casual tone.
2. Design Impacts Accessibility
Depending on your choices when designing a website, you can equally help or hurt its accessibility. Accessibility design or what we call a responsive web design, uses design and website development to respond to the user's behavior and environment based on the platform, size, and orientation. By using different images, flexible grids and layouts, and intelligent use of CSS media queries, it can make things easier to access.
Some of the most common issues that may impact accessibility are:
- Low contrast on text
- Images missing alt text
- Missing link text
- Vague link text
- Too many navigation links
- Empty form labels
- Unclear form controls
- Time-outs that can't be controlled
Make your website design easy to access. Accessibility has a great impact for you and your website's ranking. Providing easy access to your text, designs, link and navigation will have a great impact on the user.
3. Good Design Makes Navigating Website Easy
When designing, one of the most important things is to make the navigating website easy so that users intuitively understand how your website works and how to search for information.
From the given categories, you can choose the right navigation bar for your website. Looking through the design perspective, a little contrast can make your navigation bar stands out a bit more from the other elements on your site. Consider if you'd like to make your navigation bar sticky. Regardless of how far down the user scrolls, the navigation bar stays at the top. You can also add the so-called 'big menus', like the big retailers such as Zalando or Amazon use.
There's another type of navigation system referred to as the breadcrumb trail. It enables site visitors to understand where they are, how to work their way backward, and orientate better. Your visitors can also greatly benefit from an in-site search bar. Especially if you have an e‑commerce site that sells many different products or a news website with various topics and articles.
Many designers believe in the 3-click rule which states that anything that a visitor is looking for should be found within three mouse clicks.
Here are a few practices you can use to help users navigate your site better:
- Put navigation right where your users expect to find it.
- Create a navigation bar that meets the needs of your audience and business
- Have your sidebars stand out from the rest of the page
- Make the site intelligible and readable on any device
- Make sure visitors can see the difference between hyperlinks and the rest of the body copy
- Include on-site search functionality
- Add links to specific information in the footer
- Use text links for your call-to-action instead of buttons
These practices will help your users to find what they want to find easily. Following the 3-click rule will be good for your website. Place the navigation where users can find them. Make sure that your website has smooth navigation.
4. Design Affects SEO
Having an SEO-focused web design from the start is essential because bad design practices lower your SEO rank. The search engine bots pick up on users leaving the website because of its poor design and drop the rankings accordingly. Similarly, good design practices can boost your SEO ranking.
Here's what you can do to have improved your website design SEO ranking:
- Use responsive design
- Design a clean, simple navigation
- Prioritize readability
- Don't neglect content and images
- Speed up your website navigation.
Be very careful on the design that you'll include in your website.
Although website design is a creative field, it doesn't come without its own set of rules and recommendations for building a website. Understanding color schemes, the importance of typography, and technical aspects of website design will help you make the right decisions when building an outstanding brand's online presence.