Test for Compatibility
The first thing you should do after developing a website is to check for compatibility with various devices and browsers. To ensure that the website works properly on all platforms you will need to add plugins, content, and code lines compatible with each type of operating system and device. Without them, your website may not work on the same ones you tested for before. This will change the way your customers perceive your data which may not be pleasing. That being said, you need to constantly check whether your add-ons are in sync or if you should try different ones.
Check the Loading Speed
It is crucial to have a website that loads in a few seconds because visitors loathe waiting for a web page to load. You may lose a lot of potential customers if the loading time is too long. If it is slow loading, try to figure out why the website is slow and search for ways to speed it up. For instance, having too many plugins with many lines of codes, heavy images with additional HTTP requests, sharing a server, and increased traffic, which is somehow, ironic can all be slowing down your page loading time. You should test your speed constantly to determine any lags and fix the cause as soon as you detect it.
Set Up a Database
In case your website is a blog or online shop where you need to update regularly with added articles or products, you will need a database. You should optimize it to allow the pages to load faster, store information in an organized way, and improve security. You should learn how to enhance it or ask for professional help if you don’t have the time nor the expertise to do it yourself.
Your website should remain accessible at all times as you cannot control when people are going to visit it. Downtime may occur mainly due to hardware malfunctions which are caused by power outages, servers overheating, and severed cables. Your host may be a reason as well, so you need to sign up with a company that has great software and backup servers to avoid this from occurring.
If your website address is non-responsive, you should contact your hosting account manager to determine whether the issue is from your end or theirs to start working on fixing it. You can prevent your website from going down at all by having different companies as your hosts, so when one of the servers goes down, your website won’t be affected.
Any digital data stored on your website needs to be backed up regularly. The number of cyberattacks in today’s digital age is increasing and you may wake up one day to find that all of your hard work was hacked, deleted, or stolen. Moreover, server mishaps and glitches may occur and that is out of your hands, however, the frustration of losing your data may get you to shut down the whole thing.
You will need your data in place and accessible if your website is to be running to bring revenue through sales. If you don’t have the time to regularly back-up your content, you should ask for a professional WordPress maintenance service to minimize the time that your website stays down. That is because the main goal is to make a profit and not lose money because of the lack of data. Regularly keeping your data backed up and implementing all updates are crucial if you want to renovate your website at a later stage without needing to start from scratch.
Your website won’t market for itself, so you will need to create effective marketing strategies and execute them properly. For instance, even if you are an eCommerce platform, you should provide your audience with valuable information that doesn’t necessarily benefit your sales.
To make sure that visitors will come back again, you should implement email marketing into your website. You will do that by collecting their email addresses and sending them messages with your offers and updates. After having a proper amount of traffic, you can set up ads on different pages and implement the pay per click profiting method. You will be gaining money with every visit even if people don’t buy from your products at first.
Search Engine Optimization
Your hard work may go to waste if your website’s link doesn’t appear in the first few pages of the result pages. You need to work on increasing your SEO rankings to gain more traffic. This can be done by showing the search engines that you are a credible source worthy of the higher search ranks. You can do that by adding keywords that people mostly use when searching for services similar to yours. Another way is to ask authority blogs with high domain numbers to feature you in their articles, this is called backlinking. You should also ensure that your website is user-friendly and easy to navigate because hectic ones are mostly left untouched.
The success of your website, and accordingly your business, depends on having customers. Your main goal from the beginning is to attract them and work on retaining them. That’s why you should dedicate some of your efforts towards dealing with them and resolving any arising issues. It is necessary to have post-sales support because this is what determines your transparency and credibility. Some companies don’t respond to clients’ messages after the delivery is made, and that’s why they don’t buy from them again.
The customer support service should be swift and respond to all requests without any delay. Moreover, putting customers’ reviews into consideration and replying to them shows that you are interactive and trustworthy. You need to comment on the positive and negative comments equally to show that you accept criticism and are willing to improve. That way, you will gain more consumers that are here to stay.
An old website with the same products and information drives people away because it has nothing new to offer. You may do that out of fear of change because you like how things are going, however, it may backfire and cost you a lot of clients. The world is constantly changing and so is the market, so are the needs of the people as well. You should check the trends and use them to your advantage in a new way.
Other than adding new content, you should also upgrade your plugins. This is because new technologies are mostly better than their predecessors in terms of speed and quality. Don’t forget to check for compatibility because the new code lines may crash your website and damage it.
Monitoring your traffic is necessary because as visitors come and go they produce data that you should save to increase your overall efficiency. This is called analytics and you should measure it by tracking the right metrics instead of jumping to conclusions. The kind of information you should check is the most popular item in your inventory, how many clicks it takes to make a sale, and which pieces remain untouched. This will give your room for growth and improvement in the right direction by following your customer’s moves.
Security is Crucial
It is of utmost importance to secure your website against theft and cybercrimes. Hackers keep coming up with new ways to get through your firewall. If you sell items, people add their credit card numbers and other sensitive information which may put you in a legal pickle if this data gets out or stolen. That being said, password management is crucial to make sure that criminals won’t be able to guess them.
To manage your passwords, you can use a generator to produce complicated passwords that are changed every couple of weeks. Take care not to use the same ones for several purposes because if one gets stolen, so will all of them. You should also install two-factor authentication to add another security layer.
An SSL certificate is something you should get to increase the visitors’ trust because they will know that the information entered won’t be intercepted by a third party. Your audience will know that you are certified by finding a small lock next to your website’s link. Additionally, the domain will be HTTPs instead of HTTP and that’s how they will know that you are credible.
Managing a website is tough and requires a significant amount of work and time. It requires regular maintenance, just like anything in life, or it will become obsolete. The above guide can give you a kickstart to managing your website and fix arising issues. Remember that the survival of your business depends on your customers’ satisfaction which stems from the success of your website.